Burger King, Franchisees Start Making Nice
Friday, February 19, 2010
After months of public acrimony, Burger King appears to be letting franchisees have it their way. The chain will raise the price of its $1 double cheeseburger, and is working to resolve pending litigation related to a proposed advertising increase.
Burger King has been embroiled in two lawsuits with franchisees, one relating to whether the company can set prices -- stemming from the cheeseburger promotion -- and another pertaining to the chain's right to divert rebates from soft-drink companies to boost advertising spending.
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