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Marketers: Go For Gold-Medal Branding

Sunday, February 14, 2010

The Super Bowl is all over but the shouting--about the advertising, that is--and the Winter Olympic Games in Vancouver are about to begin. Marketing critics, reboot your engines. And when you do, here's something to think about: As many of us saw during the Super Bowl, branding that's incrementally innovative won't move the meter, just as tried and true efforts executed without flair will fall flat.

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