P&G Olympics Push Pays Homage to Moms
Friday, February 12, 2010
Procter & Gamble is feeling generous at this year's Olympic Winter Games. The packaged goods maker is sending Team USA's mothers to Vancouver to watch their children compete, as part of a program called "Thanks, Mom."
The program, announced today (Thursday), will defray the cost of travel and accommodations, allowing moms to support the athletes in person during the Games. P&G is also running a campaign, which celebrates the special people in the lives of Team USA's members. (Since forming an alliance with the U.S. Olympic Committee last summer, the company has tapped several Team USA athletes to star in its Olympics-focused marketing. Among the athletes are snowboarder Lindsey Jacobellis, speed skater Apolo Ohno, and skier Lindsey Vonn.)
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