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Two-Thirds of Americans Object to Online Tracking

Wednesday, September 30, 2009

About two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley. The professors say they believe the study, scheduled for release on Wednesday, is the first independent, nationally representative telephone survey on behavioral advertising. The topic may be technical, but it has become a hot political issue.

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