UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

{ U E } Feed

Pepsi Program Targets African-American Moms

Monday, September 21, 2009

Pepsi is targeting a somewhat overlooked demographic—African-American moms—with a digital community where such consumers will be asked to share personal and inspirational thoughts. The effort, promoted across various media with the tagline “We inspire,” will serve as the cornerstone of Pepsi’s African-American marketing outreach for 2010. Pepsi is aiming to build buzz for Pepsiweinspire.com via Facebook and print ads, in Essence and Black Enterprise, featuring actress Taraji P. Henson reflecting on the love she has for her mother.

Read entire article >>>

Categories

Recent Comments

twitter Facebook Add to Technorati Favorites Alltop, confirmation that we kick ass

Copyright © 2009 Davis Brand Capital. All Rights Reserved.