Privacy Groups Urge Curbs on Online Targeting
Wednesday, September 2, 2009
A coalition of privacy groups wants Congress to force online marketing companies to get amnesia about what citizens do online, unless they get permission to remember.
At issue is the online ad industry’s increasing infatuation with behavioral ad targeting — which involves tracking a user to divine what her interests are in order to show ads targeted to those interests. Google, Yahoo and Microsoft all have such technology, as does Facebook and dozens of ad networks you have never heard of.
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