Timberland Answers Call of the Wild
Tuesday, September 15, 2009
Outdoor footwear and apparel company Timberland has launched a multifaceted campaign that includes a TV ad by London shop Leagas Delaney that casts a trail runner as "bait" for wolves, a wild boar and a hungry bear.
Along with the pulse-pounding, cinematic spot, the effort from the client also features iPhone and Blackberry applications and games; interactive billboards; Hulu videos; sidewalk graffiti; customizable Pandora radio stations; and a Harvard Square subway station takeover in Cambridge, Mass., not far from the client's Stratham, N.H., headquarters.
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