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Hyperlocal: The Buzzword That Isn't Just Yet

Thursday, October 29, 2009

2009 has been an interesting and dare I say it even a breakout year for hyperlocal thus far. The New York Times launched The Local a few months before it announced it was cutting 8% of it newsroom jobs, MSNBC bought Everyblock, and services like Patch.com are slowly but surely growing in popularity. ESPN launched a series of local efforts this year too, and although they’re not what I would call truly hyperlocal yet, (rather local aggregations of mostly major league sports coverage), it’s another example of big media exploring the area.

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