'Pop-up' Stores are Becoming an Overnight Sensation
Monday, October 19, 2009
For most retail stores, staying in business for only a few days would be considered a major flop.
But a growing number of merchants are opening shops and abruptly shutting them down soon after -- on purpose.
These quickie retail operations -- known as pop-ups -- are showing up throughout Southern California and around the nation, filling in the gaps at recession-battered shopping centers for a fraction of the regular rents.
Once limited to seasonal shops and dusty liquidation centers, pop-up stores are now being opened by some of the nation's biggest retailers.
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