'Pop-up' Stores are Becoming an Overnight Sensation

For most retail stores, staying in business for only a few days would be considered a major flop. But a growing number of merchants are opening shops and abruptly shutting them down soon after -- on purpose. These quickie retail operations -- known as pop-ups -- are showing up throughout Southern California and around the nation, filling in the gaps at recession-battered shopping centers for a fraction of the regular rents. Once limited to seasonal shops and dusty liquidation centers, pop-up stores are now being opened by some of the nation's biggest retailers.

Read entire article >>>