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3 Realities of Social Media

Monday, October 19, 2009

Consumers use the social web to talk about everything including products. Sometimes they are praiseworthy, sometimes not. There are no strategic meetings or secret gatherings where consumers discuss which products to talk about and when. They just happen, and happen organically. And at times – at the demise of some brands — these conversations can reach the mainstream media as it did with Motrin.

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