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Who Will Own 'TV Everywhere'

Friday, October 16, 2009

Television is going cross-platform. Video content is becoming unshackled from the broadcast transmission towers, terrestrial coaxial cable plant and the living room television sets of old. While the business models for Web-distributed video are far from developed and proven, video content creators and producers can now use the Internet to deliver their programming directly to the vast majority of U.S. households. This trend is already impacting the television industry in a significant and disruptive way, and its effect is intensifying. Many companies are now taking steps to try to control their destiny in a future where TV can be consumed "everywhere," on a multitude of different and widely distributed devices and platforms. So today, I am going to discuss my thoughts on how this future might play out -- who might find the elusive business model for profitable cross-platform video scale, and who might not.

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