ESPN Is Latest to Add Fan Conversations to Coverage

Sports fans love to talk about their teams, and more and more of that chatter is happening in social media. Naturally, the TV networks, purveyors of live events, are not about to be left out. ESPN today is launching Section 140, a service that will live on many of ESPN's platforms (mobile, PC, Gamecast) and let fans in different places join a central conversation about college football. President of Sales and Marketing Ed Erhardt calls the Windows Phone-sponsored initiative the company's "first real strong foray into virtual, social conversation around college football."

Read entire article >>>