A Magazine Promises Ads Will Register

The Week magazine is making a new guarantee to advertisers: that its readers will remember an ad in its pages more than ads in most competitive magazines. “We were trying to think, what’s the most accountable thing you could do?” said Steven Kotok, president of The Week. “This is a way they can say when they buy The Week, they know it’s money well spent, because we’re guaranteeing it will be among the most effective ads they purchase,” Mr. Kotok said.

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