Awareness is rising of the impact on business of networked employees—those workers who are continuously connected to their social circles and can tap into them at will. The discussion seems to be shifting, ever so slowly, to the characteristics of companies that, rather than inhibiting these traits, want to reap the benefits of a networked workforce. Recent posts by Olivier Blanchard and Valeria Maltoni have speculated on the nature of these companies. Olivier calls them P2P companies; Valeria refers to them as connected companies. They both see the recruiting process changing, for example, to one of inviting people already connected to the company through online and offline social networks to come work for them. The IT department becomes the ET department—Technology Enablement. P2P companies don’t outsource customer service. Collaboration is supported by the use of the best tools available.
Copyright © 2009 Davis Brand Capital. All Rights Reserved.
Comments