Why the “Agency of the Future” is Destined to be a Pathetic Reflection of the “Agency of the Past"

If you rely on the advertising column in the New York Times to find out who the next big Kahoona is going to be in the ad biz, you will have been less than stunned to read last week about the birth of yet another “Agency of the Future.” This one happens to be a Boulder, Colorado start-up by the somewhat pretentious name of Victors and Spoils. It would appear that this is basically a breakaway group from CP+B. And yes, as you would expect, they are claiming to be a “different kind of agency.”

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