Squeezing Blackberries

I used to carry a Blackberry……during the golden age of the Blackberry, when it was first nicknamed the “Crackberry.” I remember fondly images of people squishing their Blackberries between the window and the window shades on airplanes to get better reception for just that last email before takeoff. It was a revolutionary device for sure, and RIM did a great job in its development. Legions of corporate IT staff will only support that device, and more individuals carry it quite loyally. However. I hadn’t been paying attention to their advertising for a while, until I heard a recent iPhone commercial. I heard the Beatles “All you need is love” and then I looked up and saw… Well, I saw that it was an ad for the Blackberry, not the iPhone. All I need is love? For an addicting device? For the workhorse business device?

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