Facing Disaster, Trustmark Launched a Renaissance

On a sunny day in June 2006, David McDonough, chief executive of Trustmark Insurance, was roaming Chicago's Navy Pier, talking to strangers. "We needed to understand what made people tick," says McDonough of the exercise, which was part of a two-day workshop designed to get his executive team to look beyond actuarial tables and stimulate thinking about the company's future.

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