Domino's IT Staff Delivers Slick Site, Ordering System

Steve Helmer doesn't order for pizza by phone anymore because, he says, "they're usually busy and not paying attention and they leave something out." Instead, Mr. Helmer uses a build-your-own-pizza feature that Domino's Pizza Inc. last year rolled out on its Web site. Customers can watch a simulated photographic version of their pizza as they select a size, choose a sauce and add pepperoni, black olives and other toppings. The image changes as ingredients are added or removed. The site also allows customers to track orders—with updates on when a pie enters the oven or leaves a store.

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