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With Klout Comes Influence: How To Find Influencers on Twitter

Tuesday, November 17, 2009

Measuring individual influence in Social Media is as coveted as it is elusive. While many tools claim to calculate authority, it is the definition of influence that requires clarification in order to grasp the relevance and differences of existing tools and services. For the sake keeping this discussion on track, let’s define influence. According to Merriam-Webster, influence is having the power or capacity to cause an effect. San Francisco-based Klout is no stranger to measuring influence on the Social Web. The company launched at SXSW Interactive 2009 to help Twitter users discover the voices that the world listens to (on Twitter anyway). Essentially, Klout measures influence at the topical level, sorting individuals who demonstrate the ability to drive action within respective social graphs when discussing particular subjects.

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