Give Employees Facebook Time
Tuesday, November 17, 2009
The social-media revolution is seeping into the workplace, and employers are nervous. According to social-web blogger David Armano, approximately 70% of organizations ban social networks. USA Today reports a lower amount, but still: An Oct. 22 survey shows 54% of businesses are banning social media from the workplace. Fears about decreased productivity and/or risk exposure seem to be resulting in censorship within workplaces.
Of course, banning social media is simply a bad idea. Many agencies report partnering with marketing clients to develop social-media strategies only to discover that clients themselves are unable to access key sites, such as Facebook and Twitter, from their work computers. Marketers are at a clear disadvantage when they don't have first-hand usage, insight and experience with social-media channels.
Allowing employees to access social media could actually result in many other benefits for the employer:
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