It’s The Economy Stupid! (Or Why We Need a Brand Hug)
Sunday, May 24, 2009
If there has ever been a time for brands to stop selling product and start acting like a company, it’s now.
This is the time to prove to one’s loyalists – the family of customers, vendors and stakeholders - that brands feel their pain. A ‘grown up’ brand needs to sympathize and recognize that it understands people aren’t living their lives in a ‘business as usual’ mode. These times are business most unusual. It’s time for brands to remind their fan base that everyone is in this together. Brands need to be leaders with a voice that inspires.
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