CareerBuilder Offers Ad Bounty

After dumping one of the country's most successful advertising agencies, CareerBuilder.com has decided to hire an average Joe. The job-posting Web site is starting a contest Wednesday that will ask ordinary consumers to create 25-second commercials for the company. The entries will compete for a chance to run during Super Bowl XLIV on CBS in February, the company says. CareerBuilder, which is owned by Microsoft and media companies including Gannett, McClatchy and Tribune, says it will offer a $100,000 prize to the person who creates the winning spot.

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