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The Best Marketing is Fluid

Tuesday, March 24, 2009

When Jerry Springer: The Opera opened at The National Theatre in London almost every critic raved that this most unlikely of operas would become a worldwide smash. Its success was surprising for two reasons. First, who would have imagined that an opera about Jerry Springer would prove so popular. Second, the way in which the opera was developed offers a best practice approach to product development.

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