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Usage and Experience Doesn’t Equate to Social Expertise

Tuesday, July 28, 2009

Those who are seeking social media careers need to remember that social media technologies are secondary to meeting business and customer needs. I’ve been interviewing social media strategists at corporations or their bosses for my upcoming report on social skills needed in brands. I also get emails from hiring managers who are trying to hire folks to develop strategy and manage ongoing social programs at large brands. Lastly, I’ve spoken to social media recruiters who have a very hard time finding qualified candidates. One theme comes across many of these conversations: many candidates are incorrectly positioning themselves.

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