Smashing the Template

Visual design, in Stocks’ mind, is not a passive endeavor but a form of communication—design is part of the message, not a shiny coat over the message. If the trends in design currently tilt toward simplicity and transparency, Stocks presents a strong counterargument for using aesthetics to tell the story in a different light. The grungy, painterly aesthetic and complex visual structure of his blog—in which every visual element leads to another—demonstrate that his theories can be used to make a website a work of narrative art.

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