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Super Bowl Sunday's Other Contest: Pizza Delivery

Friday, January 30, 2009

The Super Bowl isn't just about ads, or even football. It's the day Domino's, Pizza Hut and Papa John's fight for their share of the pie on the biggest pizza-delivery night of the year. Already the competitors are lining up with new products, game-day deals and plays for free publicity; none are actually advertising on the game.

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