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Velveeta Gets Ready to Party

Thursday, January 29, 2009

On Sunday, thousands of women across the country are expected to welcome friends to their homes not just to watch the Super Bowl, but to dip into bowls of Velveeta ultimate queso dip. Trying to get more consumers to dip their chips into Velveeta, Kraft turned to House Party Inc., an Irvington, N.Y., marketing firm whose specialty is setting up parties to promote clients' products.

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