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Advertisers Change Game Plans for Super Bowl

Wednesday, January 28, 2009

Yes, Virginia, and the other 49 states, there is a Super Bowl on Sunday, despite the awful economy. And it appears that NBC will be able to sell all 33 ½ minutes of commercial time at a record price estimated to average $3 million for each 30-second spot. Still, the uncertainties of this challenging year are manifesting themselves in the days before Super Bowl XLIII as advertisers think, rethink — and rethink again — what they intend to do.

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