‘Open Here’ to Peek at Esquire’s Articles and Ad

Esquire magazine is offering readers — and advertisers — a window into its front covers, literally and figuratively. The February issue of Esquire, on its way now to subscribers and to newsstands, has a window, or flap, in the middle of the cover, next to an invitation to “Open here.” Opening the window reveals quotations from articles inside the issue, adjacent to an advertisement for “One Way Out,” a new series on the Discovery Channel cable network.

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