Why So Few Saw Miller's 1-Second Spots
Monday, February 9, 2009
Millions of Super Bowl viewers who read about Miller High Life's
one-second Super Bowl ads but didn't see them during the game probably
assumed they simply missed them because they were grabbing a beer in
the bathroom -- or blinking. But the real reason many viewers -- including those in major markets
such as Chicago, Los Angeles and New York -- missed the fleeting image
of Miller spokesman Windell Middlebrooks quickly shouting "High Life"
is because NBC, which aired the game Feb. 1, issued a directive to its
owned-and-operated station affiliates not to run the local spots from
the value-oriented beer brand.
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