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Which Marketers Best Tied Super Bowl Ads to Search?

Tuesday, February 3, 2009

Just because you paid NBC up to $3 million for a Super Bowl spot doesn't mean ... well, it might not mean much at all in Google's search results, or even that much in terms of online traffic. For all the offline-online Super Bowl success stories, such as E-Trade's talking baby "outtakes" and Kellogg's online charity initiative, Plant a Seed, there are still plenty of examples of marketers that don't see the need to make online hay out of their $100,000-per-second investment.

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