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E-Trade, Kellogg's, Cash4Gold Score Big On Integration

Tuesday, February 3, 2009

Just like on the field, Super Bowl XLIII had its winners and losers among brand marketers trying to turn their big game spots into lasting online results. This year, E-Trade, Kellogg's Frosted Flakes, and Cash4Gold.com were all integrated marketing winners, according to new data from IPG's search and social media marketing agency Reprise Media.

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