I write this as I reel from all of the Monday-morning quarterbacking after yesterday's Super Bowl...only the media coverage isn't focused on the game, but rather on the ads. Nary a hint of reality intrudes on the coverage. It's as if the ads exist in some absolute, ethereal world of creativity, wherein consumption amounts to little more than reactions registered during game breaks. Nevermind that the marketplace is tanking, and even the bestest branded products are rotting on store shelves. NBC still broke records for what it charged for the spots, and lots of reporters and bloggers are talking about them now.
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