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IAB: Google Toasts Science

Tuesday, February 24, 2009

The tagline for this year's Interactive Advertising Bureau annual meeting is "Brands Battle Back." But Tuesday morning's theme might have been "Revenge of the Tech Guys." After several days of debating the merits of art versus science in the online ad industry -- during which the ad network side of the business took a consistent pounding -- Google stood up in support of technologists.

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