The End of Brands as We Know Them?
Wednesday, February 18, 2009
The store was empty, although a handful of tourists were seen milling
around the entrance, looking around in awe, and taking photographs.
They smiled politely but shuttled off when one of the well-groomed
members of the Armani staff approached them. The 12-storey Armani
House, so perfectly situated in the centre of the Ginza district in the
heart of Tokyo, reflected the current state of almost every luxury
brand you can think of - sleek, stylish and…silent.
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