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Second Life Attempts to Stage a Rebirth

Thursday, February 12, 2009

Like many utopian visions, Second Life was uncompromising in its laissez-faire approach. The virtual world was launched as a platform that allowed users to do pretty much whatever they pleased, which made it difficult to explain to the uninitiated. Now, the venue is seeking to reach a wider audience through enhanced usability, helping new visitors quickly learn the ropes and enticing them to probe more deeply once they've become acclimated. Second Life's first attempt to accomplish these goals is a new home page that's already generated big bumps in exploration once users are "in world," according to the company.

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