Retailers Turn to Internet to Spur Late Holiday Business
Saturday, December 26, 2009
As a relatively subdued last-minute rush brought pre-Christmas shopping to a close, retailers were hoping to entice procrastinating consumers to keep on buying through the holiday and after.
More retailers planned Internet sales on Christmas Day this year in an attempt to cash in on the growth of e-commerce, one of the few bright spots in an otherwise lackluster holiday shopping season. Shoppers and stores have engaged in a tug-of-war this year, as consumers postponed shopping in hopes of deep discounts and retailers tried to preserve their profit margins, offering limited deals designed to drive traffic into stores.
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