Ford Expands Best Buy Sync Partnership

Ford Motor Co. is expanding its partnership with Best Buy after a pilot program in Dallas resulted in increasing consideration among participants for all Ford brands. Ford dealerships will now work with local Best Buy stores in Pennsylvania and California to kick off independent customer clinics. About 70% of those who participated in the demos over the past 30 days say they are now more likely to consider buying a Ford, Lincoln or Mercury product. About 80% said that understanding how to use the hands-free Ford Sync system improved their overall opinion of Ford.

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