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Why Entertainment Weekly's Video Ad Misses the Point

Tuesday, August 25, 2009

Fun, but futile. That's my response to the news this week that technology heretofore seen only in Harry Potter films will soon grace a mainstream magazine's pages. Some copies of Entertainment Weekly's September issue will contain a video page advertising CBS's fall programming and PepsiMax, using a pliant and super-thin LCD screen powered by battery.

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