UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

{ U E } Feed

Do Consumers Care About Web Privacy?

Tuesday, August 25, 2009

Freaking out about the easier opt-outs proposed by some online-privacy advocates? Maybe you don't have so much to worry about. In June, Fetchback, an advertising network that specializes in ad "retargeting," added a link within its ad units that, when clicked, took consumers to a page that explained who the advertiser was and how the ad got there and gave contact info for Fetchback, as well as a way to opt out of future targeting.

Read entire article >>>


Recent Comments

twitter Facebook Add to Technorati Favorites Alltop, confirmation that we kick ass

Copyright © 2009 Davis Brand Capital. All Rights Reserved.