UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

{ U E } Feed

Death to Receipts!

Friday, August 21, 2009

It's Apple's fault I hate receipts. A few years ago, I grabbed some computer accessory off an Apple Store shelf and brought it to the cashier. I pulled out my paper-stuffed Costanza wallet and gave the cashier my card. Then he asked an unexpected question: "Do you want us to e-mail you your receipt?" I said yes and thus, unwittingly, began a crusade against the paper receipt—a slip too analog, too temporary, and too wasteful to be anything but superfluous. It is a relic of another age, when record-stuffed filing cabinets lingered in musty basements; when patriarchs sat down with a checkbook on Sunday afternoons while the football game was on; and when we expected to search for things for hours, not seconds. Apple had recognized and made explicit an anachronism of our times. We no longer need a piece of paper to tell us what we bought, just the information that's trapped inside it.

Read entire article >>>

Categories

Recent Comments

twitter Facebook Add to Technorati Favorites Alltop, confirmation that we kick ass

Copyright © 2009 Davis Brand Capital. All Rights Reserved.