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The Yuletide Story of Coke, Santa Claus and Perception

Tuesday, December 16, 2008

In Atlanta, in 1924, the Coca-Cola sales and marketing team had a problem. Each summer, US consumers set off for the beach, or to watch a baseball game with a bottle of Coke in hand. But during the winter, sales of Coke were sluggish. The team was desperate to increase the brand's sales and prevent it becoming seen as a seasonal product. Somehow they needed to make Coke a winter drink.

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