Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.



The CMO.com Interview: Diane Scott, CMO, Western Union

Western Union got its start in 1851 with the invention of the telegraph. More than 160 years later, the company offers multiple ways for consumers and businesses to move money around the world—in person, online, via mobile phone, prepaid card, or ATM.

The $5.5 billion company bridges gaps in the financial services sector and bridges distances for its customers, many of whom are migrant workers sending money back home to support their families. When Diane Scott became Western Union’s CMO in 2010, she saw an opportunity to bolster the connection between the company and its core base. “It’s one of those wonderful brands that has emotional connectivity to what’s happening in the world,” she said.

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