Unbound Edition. Meaningful conversations about brand, from Davis Brand Capital.

Teens Are More Entrepreneurial Than Ever; What Your Brand Can Do To Connect

When I was a teen, getting a job usually meant one thing: flipping burgers at a local fast-food chain. Today, teens are just as likely to launch their own businesses as to take an entry-level job.

Studies show Gen Z (those born after 1995, following the Millennials) are very entrepreneurial—self-starters who aren’t afraid to take responsibility for their own careers. Nearly eight in 10 students in grades 5 through 12 say they want to be their own boss, according to Gallup. Another study conducted by Millennial Branding shows that 72% of high school students and 64% of college students want to start their own business.

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