With a halfhearted apology to the post VMA Britney-bashers out there….
Tag: web 2.0
Old Facebook was charming. It was simple. It did a job nothing else had done. I liked the odd tidbit updates from friends and colleagues, the new form of autobiography, the passionate grouping of wing nuts and dilettantes alike. Mostly, I liked that it was, in its own words, “a social utility.” It was helpful, and it performed. Then along came Microsoft with a huge infusion of cash and, it seems, clunky PC-world inefficiency and “more is better” ideology. So now we have the “New Facebook.” A fix without a problem. A mousetrap with no rodent. And, I would suggest, a business model without a business.
Slate recently ran this article about how the supposedly democratic world of Web 2.0 is anything but, with a select few tyrants holding full editorial power over such sites as Digg and Wikipedia. What’s the big deal? Complete democracies are for Coke commercials from the 1970s.
With Target’s wholesale dismissal of bloggers, America's favorite retailer said more than it realized about the tired PR industry and its own relevance going forward.
Never underestimate the power of an agency creative team to sweep in on a successful Internet phenomenon and whore the idea out to a client. So it goes with Kohler—the bold toiletsmiths of tomorrow. Taking a cue from the wildly successful Blendtec “Will it Blend?” series of catchy YouTube videos, Kohler has plunged the depths of their creatives to come up with JosPlumbing.com.
Could Web 2.0 be grounded in nature? Our new research shows that Web users are increasingly conceptualizing the online world and new technology — social networks, mobile phones, and even whole businesses — as ecosystems.
At the Web 2.0 Expo, entrepreneur Gary Vaynerchuk gives a shot in the arm to dreamers and up-and-comers who face self-doubt. The Internet has made the formula for success simpler than ever, he argues. So there's now no excuse not to do what makes you happy.
In his seminal pop-book, Mihaly Csikszentmihalyi argued that people are happiest when they can reach a state of "flow." He talks about performers and athletes who are in the height of their profession, the experience they feel as time passes by and everything just clicks. People reach a state where attention appears focused and, simultaneously, not in need of focus at the same time. The world is aligned and everything just feels right. Consider what it means to be "in flow" in an information landscape defined by networked media, and you will see where Web 2.0 is taking us. The goal is not to be a passive consumer of information or to simply tune in when the time is right, but rather to live in a world where information is everywhere.
My first exposure to the term "social media" came courtesy of Ted Leonsis, former VP of AOL, back in 1998. At the time, I was one of the leaders of Procter & Gamble's first interactive marketing team, and Leonsis was briefing us on a new tool called ICQ ("I Seek You"), created by an Israeli company AOL had just purchased, Mirabelis. What Leonsis put on our lap was akin to instant messaging on steroids. He had no clue how P&G might take advantage of this curious tool. There was no "ad model," per se, and he even had doubts whether advertising was appropriate. He just thought we needed to internalize its capabilities -- what with tens of millions of global consumers, mostly teens, using an insanely wired and networked desktop device with so many hieroglyphic style icons, it would make your head spin.
It happened last year, around the first of July. In my experience, the switch was just about that abrupt. All last spring, most senior business leaders I met shrugged off the business applicability of Web 2.0. Allowing access to social networks in the workplace was something they were willing to consider only if it was absolutely necessary to keep younger employees from complaining. Twitter? What was that? But by summer, the conversations I was having with senior executives about the use of these new technologies took on a very different tone. Recognition grew that 2.0 technologies could be used to change the way work gets done in fundamental ways. Interest in exploring these new ways of working, of sharing information, of collaborating to enhance productivity and meet business goals, was here.
I recently wrote about reports on the documented decline of visitors to Twitter.com. A good friend encouraged me to take a deeper look at the reports as a way of discerning hype from reality and to also examine the potential trends that will most likely set the stage for something more meaningful. At the very least, Twitter has been nothing short of a cultural catalyst that transformed how people communicate as well as how messages are distributed and disseminated. Twitter as a platform has also effectively served as the social OS for many of its loyal and enthusiastic users.
Twitter has long promised to help new users figure out who they should follow and help avid users filter their overflowing streams of tweets. Its newest feature, Lists, accomplishes both of these things, said Evan Williams, Twitter’s co-founder and chief executive, on Tuesday at the Web 2.0 Summit in San Francisco. Lists are only available for a few thousand Twitter users now as Twitter makes sure everything is working properly. They will be available to everybody around the end of October, Mr. Williams said in a separate interview.
It is hard to imagine that five years ago, neither YouTube, Facebook nor Twitter existed. But even then, as sites like Google, Amazon, Wikipedia and craigslist flourished, the characteristics common to successful second-generation Web businesses were becoming apparent: Their value was facilitated by software and created collectively by and for a community of connected users. These sites leveraged the Web not simply as a means to publish static documents but for the first time as a platform--which was significant in its generative properties as the personal computer was for desktop applications. The new sites also sparked a revolution in business, culture, society and, most recently, government.
Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Our findings indicate that they are.
There's an interesting resistance (see the comments) to my resistance to Kevin Kelly's description of (what others call) Web 2.0 as "socialism." That resistance (to my resistance) convinces me my point hasn't been made.
Much of the innovation we’ve seen lately hasn’t led to growth but instead to efficiency - that is, shrinkage. I’ve been mulling over Mike Mandel’s cover story in last week’s BusinessWeek, in which he tried to puncture another bubble: the belief that we’ve had a rich decade of American innovation. He argues that there’s actually an “innovation shortfall” and he uses economic stagnation to plead his case. Now I’m not economist (that’s a straight line) and so I won’t argue about the impact of other events on growth - starting with the so-called financial crisis.
For Nine Inch Nails front man Trent Reznor, social networking is not working. Which might seem strange to hear from a man who was presented this week with a special achievement award at the Webbys. Still, in a blog post written Wednesday, Reznor seems to have come to an emotional fork in the road with Web 2.0. And he's decided to stick the fork in it. "I will be tuning out of the social networking sites because at the end of the day it's now doing more harm than good in the bigger picture and the experiment seems to have yielded a result. Idiots rule," he said.
As I speak with companies that want to engage with their customers in the online social world, I continually find people confused as soon as they begin talking about "social media." The reason is the baggage that comes along with the word "media." Media is something that media companies control, and media is overwhelmingly one-way. The online social world is about as two-way, multi-way, any-way as it can be. Nobody controls it, not even Facebook, which found it can't even change its own terms of service.
The controversial, anti-Web 2.0, figure of Andrew Keen spoke at the Next Web in Amsterdam and outlined some of the themes that he is developing for his next book. Keen is most famous for deriding the ‘cult of the amateur’, as he calls it, or rather the explosion of social media which arose with the new platforms to emerge alongside what became known as Web 2.0. In a long speech - without notes - he talked about a new age of individualism. With the end of the industrial revolution, “we,” essentially are now “the product.”
Remember back in the Paleolithic era of the Internet, when people said things like "paradigm shift" and "information superhighway"? Back about that same time, it was the informed wisdom that "content is king."
Obama for America wasn’t just the most successful online political campaign; it was arguably the most successful Web 2.0 deployment to date. Here’s the inside story of how it all worked.
Web 2.0, meet dot-gov. Dot-gov, this is Web 2.0. Or at least that's the plan, now that the Government Services Administration inked landmark agreements with several new media companies that clear up legal issues surrounding liability and government sunshine rules — thus easing their use by government agencies' websites.
Here's my new rule of thumb when it comes to internet doodads: Any site, web series, e-commerce offering or marketing program that doesn't boast an all-encompassing social-media component deserves banishment to the Google rankings' nether regions. If I can't publicly react to something and share it with the two remaining people who haven't e-blacklisted me, it isn't worthy of my time.
Schlotzsky’s is throwing out the first pitch for its first major QSR deal this week with a spring baseball-themed program that supports the casual chain’s launch of three Big League Clubz sandwiches. The creative challenge was to spread the word about the new Beef ‘n Bacon Club, Chick ‘n Turkey Club and Ham ‘n Turkey Club sandwiches among dads and their ball-playing kids by the bonding the sport brings—from Little League to the big leagues.
By the garbled reportage, I'd be guessing some of those kiwis were having trouble with my accent. Here are the verbatim remarks.
Web 2.0 tools present a vast array of opportunities—for companies that know how to use them.
TechCrunch tells us Web 2.0, at least as a buzz word, is dead, with Google Trends data suggesting that 2008 saw the term drop consistently and then precipitously as a matter of search interest. I'm sure this is right, but I'm just as sure that it doesn't matter. Tim O'Reilly, who coined the term "Web 2.0," has a knack for spotting trends and then moving on once they become less interesting. For him, that usually means once the rest of us have caught on and once the technology or trend in question is in monetization mode.
Who says government moves too slowly? A couple of weeks ago, I posted a blog entry on how the FDA might leverage social media to better address the peanut-butter and salmonella recall issue. Shortly thereafter, some ostensibly random dude named Andrew P. Wilson pinged me on Twitter with a heads-up that the Department of Health and Human Services is making headway on that very issue. Not only that, he said that on that very day, HHS started a social-media team.
Twitter – the non-money-making start-up that lets a user update status in a pithy manner – had a banner day last week with the inauguration of President Barack Obama, which followed all the tweets about the successful airline crash in the Hudson River in Manhattan, which came after…well, you get the point. That kind of frenetic news cycle has kept Twitter growing quickly. And that has apparently setting the stage for raising a big new round of funding.
Barack Obama promises to reboot the White House. But first he'll have to navigate the blogosphere and deep layers of federal gobbledygook.
As the recession rapidly sucks the momentum out of Web 2.0's heyday, with it may go one of the era's most defining terms: the job title "social media expert."
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.
2008 was the year that Web 2.0 became more mainstream. So what should be on your Web 2.0 radar for 2009? Web 2.0 gurus give you the low down.
Retailers will eventually recover from the consumption tailspin that threatens this holiday season. But quite apart from the recession, there are other, profound changes underway in the retail sector. As the evidence mounts about the power of social networks to reconfigure individual behavior, the crucial question facing industry is: How to leverage this phenomenon into actual profits?
Thanksgiving staples are going high tech this year, as marketers look for new ways to ingratiate themselves to a new generation of consumers. Shoppers can now get turkey advice on their mobile phones in the grocery store and get a free pizza through Facebook on Thanksgiving Eve.
Marketers are confused these days. The things that have worked for decades aren’t working anymore. Can you imagine if you worked for 30 years in your given vocation and then, almost over night, all the rules changed? In truth, marketing is only now becoming what it truly should have been - a conversation.