How does Sigg Switzerland get away with charging that much for a ''reusable beverage vessel''?
PepsiCo has come up with a novel plan to reduce the water consumption in its factories. It aims to recycle the water extracted from potatoes to run its potato chip plants in the UK. 80% of a potato is water and PepsiCo uses around 350,000 tons of potatoes annually.
In this idyllic town on the north slope of Mount Hood, an autopsy on three dead rainbow trout may play a role in Nestlé SA's efforts to reverse a deep slide in its bottled-water business. Bottled water, which for years delivered double-digit growth for Nestlé, is under fire from environmentalists. They decry the energy used to transport it and the use of billions of plastic bottles, and oppose efforts to use new springs, citing concerns about water scarcity.
Working continually in eleven countries — Honduras, Guatemala, Nicaragua, the Dominican Republic, Bolivia, Peru, Ecuador, Malawi, Rwanda, Uganda, and India — and providing support to more than forty countries throughout its nearly twenty years in operation, Water for People “helps people in developing countries improve quality of life by supporting the development of locally sustainable drinking water resources, sanitation facilities, and hygiene education programs.” A big part of the Denver-based organization’s focus is not just establishing new facilities or resources, but making sure they keep working and are self-sufficient years later. This past March, Water for People introduced a new logo designed by Duffy & Partners.
Water is the quintessential commodity. Approximately 326 million trillion gallons of water can be found on earth. (Admittedly, only 3% of this is in the form of freshwater. About 70 percent of our planet is covered in ocean with an average depth of several thousand feet.) And approximately 60% of human bodies are water. Water is largely tasteless, odorless and colorless. Recognizing that water is scarcer in some places, still in much of the world, water is delivered directly to people’s homes at a relatively low cost and is easily available in great quantity. In fact, many people and businesses use massive quantities of water on a regular basis for irrigation, manufacturing and to maintain landscapes. So how then can one differentiate and command a price premium for water? It has already been done many times before. Consider Voss, Pellegrino, Ty Nant, and many other brands of bottled water.