It took 39 questions for the Hunch Twitter Predictor to make a wrong guess about me. The question was, "Have you ever ridden a Segway?" Yes, in fact, I have. "We call it a 'stunt' internally. It's a fun way to show off the accuracy of our data," Hunch co-founder Chris Dixon told CNET about the Twitter Predictor, a new tool that takes a look at your Twitter network in an attempt to figure out as much as it can about you. Start-up Hunch launched the prediction tool earlier this month and racked up about 20,000 visitors in its first weekend. Many of those who tried it out and, in turn, tweeted about it, had a similar reaction: It's scarily accurate.
Tag: taste graph
Now, even on the Internet, it is not what you know but who you know. After a decade when search engines ruled supreme — tapping billions of Web pages to answer every conceivable query — many people now prefer getting their online information the old-fashioned way: by yakking across the fence. Turning to friends is the new rage in the Web world, extending far beyond established social networking sites and setting off a rush among Web companies looking for ways to help people capitalize on the wisdom of their social circles — and to make some money in the process.
Hunch was never a social Q&A service, though many press outlets have confused it for one. The service, founded by Flickr co-founder Caterina Fake and super-hot angel investor Chris Dixon, has relaunched its home page and is now more clearly positioned than ever as a taste-graph driven recommendation engine. That might sound confusing, but the new home page is actually drop-dead simple. Log in with your Twitter or Facebook account, answer as few as 20 quick and addictive taste-evaluation questions, and Hunch will turn the front page of the site into a list of highly targeted personal recommendations of movies, books, magazines, computers, meals, vacation destinations and more. It's really impressive.