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Tag: survey

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At Issue } essential reading

Ad Age Survey: What Advertisers Really Think About Twitter

Michael Learmonth
Dec 13, 2013

There's little question that Twitter's intial public offering in October was a success, but what about its ad business? Still a work in progress, but with plenty of upside, according to Ad Age readers. Between late November and early December, Ad Age conducted its fourth major survey of marketer attitudes toward social media in conjunction with RBC Capital Markets. This time, 953 execs at marketers, agencies and media companies weighed in on Twitter.

Apple Slides in Survey of Clients That Agencies Most Want to Work With

Rupal Parekh
Aug 30, 2013

Which clients do senior talent from the world's leading creative agencies most want to work with?

How to Solicit Customer Reviews Without Pissing People Off

Nellie Akalp
Aug 7, 2013

No amount of advertising, tweeting or direct mailing can impact customers the way an objective peer review can. That’s because in the era of social media and online reviews, it’s not what you say about your business that matters; it’s what others say about you.

Economic Conditions Snapshot, September 2010

Global Survey Results
Sep 20, 2010

Two years after the economic crisis, executives’ confidence has returned—albeit tenuously—suggesting a better ability to cope with and manage economic volatility.

Segmentation Clarifies Direct Marketer's Data

Aug 16, 2010

All of us in the direct response industry talk about the importance of gaining further understanding of our client's customer. And today, frankly, we're all in direct response in one way or another. So we employ the use of syndicated data to reveal demographics of the category, we ask our clients for studies against their own customers and we even conduct surveys ourselves in order to gain additional insight. What we are often missing in this exploration is capitalizing on our client's own database and improving our understanding of the complexity of a target through segmentation.

Survey Says… Monkey!

Jun 29, 2010

Launched in the distant dot-com era of 1999, SurveyMonkey has grown to be the self-proclaimed “world’s leading provider of web-based survey solutions.” Considering that there isn’t much competition — Zoomerang and the lovely bare-bones Google Docs come to mind — I imagine the claim is true, but we’re not here to debate the merits of facts stated in About Us pages. Last month SurveyMonkey introduced a new logo.

TV Still Owns Watercooler, but Shares It With the Web

Jun 13, 2010

Once, TV was the symbolic water-cooler that drove consumer conversations. It still is. But the tube is being upstaged by the web, which now nearly matches it in terms of influence on conversations, according to a new study from Yahoo and Keller Fay Group. Keller Fay has taken the air out of the online buzz balloon for years with survey research finding that most discussion about brands still happen face-to-face, and are influenced far more by traditional media than what happens online. But that is changing.

Using Social Media to Sound Off About Brands

Jun 7, 2010

In between posting updates about their lives, fascinating or otherwise, users of social media seem to have plenty of time to opine about brands. In a Harris Poll released this week, 34 percent of adults who use social media said they have employed them "as an outlet to rant or rave about a company, brand or product."

Study Finds Affluents Believe Recovery Is Here

May 24, 2010

Despite all kinds of mixed economic tea leaves, a new study of consumer perception from Deloitte indicates that most Americans do believe financial recovery has arrived, and that view is especially strong among affluents. "Consumer confidence is really strengthening," Scott Erickson, a partner in the firm's retail practice, tells Marketing Daily. "And people with higher incomes are more likely to believe we are in recovery."

Searching Pays Off More

May 17, 2010

According to Internet Retailer's recent search engine marketing survey of 102 web-only retailers, chain retailers, catalogers and consumer brand manufacturers, 28.0% of merchants report more than 25% of their site traffic stems from paid search advertisements, while 51.5% say more than a quarter of their traffic comes from natural search. Search engine marketing is one of Internet retailing's fundamentals, says the report. Web merchants keep pouring money into advertising on search results pages and on search engine optimization projects to move up in natural search results.

In Apparel, the Brand Makes a Comeback

Apr 15, 2010

With words like "value" and "50% off" dominating so much of apparel marketing in the last two years, there's refreshing news from Brand Keys 10th Annual Fashion Index: Brands, topped by companies like Ralph Lauren, Armani and Banana Republic, matter more to consumers than they have since the 1960s.

The Brand Stand

J. Jennings Moss
Apr 12, 2010

For the second year in a row, Southwest Airlines is the top-rated brand among the nation’s small- and midsize-business owners and top executives. That’s the conclusion of a new survey of men and women who lead businesses with less than 500 employees that was conducted by American City Business Journals, the parent company of Portfolio.com. Although this is the sixth year of the survey, it’s the first year ACBJ has released the findings to the general public.

Consumers Praise Store Brands

Apr 8, 2010

Respondents to a 23-country survey largely agreed that store brands are at least as good as national brands in many respects. Released yesterday by Ipsos Marketing the Consumer Goods poll (conducted last November through this January) found 89 percent of respondents saying store brands are "the same as or better than" national brands when it comes to "providing a good value for the money."

Do As I Say And As I Do

Apr 6, 2010

Last week I was given a rare opportunity to participate in a friends and family market research study. The subject was dishwashing. When I arrived at the facility where the research was taking place, I was asked to fill out a lengthy survey on my dishwashing habits. Next, I was asked to wash a stack of dishes by hand. As I spent the next hour scrubbing my way through the pile, I realized that my real dishwashing habits were entirely different from what I had reported in the survey.

Survey Says: Consumers Intrigued By Electric Cars

Mar 19, 2010

Despite few options, about one quarter of U.S. consumers surveyed said they are likely to consider a plug-in vehicle on their next auto purchase, according to a survey from the Consumer Reports National Survey Center. Consumer reports on Thursday published the results of the survey which asked 1,752 adults about their views regarding plug-in electric vehicles. In a random phone interview, 26 percent of people said they are likely to consider a plug-in car when shopping, with seven percent saying they are very likely to do so.

Offline Conversions: How To Measure The Real ROI Of Paid Search In A Multi-Channel World

Mar 15, 2010

Search engine marketing no longer exists in an online vacuum. In today’s multi-channel world, people search online, visit stores to test out products, return to the internet to compare prices and then complete purchases in-store, online or via a call center. Over $155 billion worth of consumer goods was purchased online in the U.S. in 2009, yet a far larger portion of offline sales were influenced by online research, according to a March report from Forrester Research. Forrester estimates that $917 billion worth of retail sales last year were “web-influenced,” with online and web-influenced offline sales combined accounting for 42% of total retail sales. That percentage will grow to 53% by 2014, when the web will influence $1.4 billion worth of in-store sales.

Market Force Consumer Survey

Feb 24, 2010

Starbucks coffee was the No. 1 brand tried by consumers in the coffee/tea category in January, earning twice as many mentions as No. 2 Dunkin' Donuts coffee and No. 3 Celestial Seasonings tea in a consumer survey conducted by Market Force Information, a worldwide leader in customer intelligence solutions.

The Future of the Internet, Where Everybody Knows Your Name: Report

Feb 19, 2010

Is anonymity online coming to an end? The pervasive attitude says yes. The Pew Research Center teamed up with Elon University's Imagining the Internet Center to survey 895 experts on the future of the Internet--and at the forefront of the discussion is the sticky topic of anonymity. Experts were nearly split down the middle, with 55% agreeing that Internet users will be able to communicate anonymously and 41% agreeing that, by 2002, "anonymous online activity is sharply curtailed." Not only are there divergent opinions on whether online anonymity will be possible in the future, there isn't even a consensus on whether anonymity is universally desirable.

Where Do Stories Come From?

Feb 15, 2010

A national survey, conducted by Cision and Don Bates of The George Washington University, found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.

The Socialization of Small Business

Brian Solis
Jan 13, 2010

Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fact at an advantage in Social Media Marketing as they can focus on hyper-local activity that can offer immediate rewards or at the very least, the real-time feedback or lack thereof says everything about next steps.

CMOs, Regain Control of Your Destiny

Scott Davis
Nov 5, 2009

Senior marketers, ask yourselves: Is marketing's inability to get the type of traction it seeks within your organization real or self-imposed? In other words, do you actually have control over the perception, power, influence and abilities that marketing can truly bring to the table? A recent study by Prophet and the Association of National Advertisers revealed several alarming findings that point to the need for marketers to start taking back control of the dialogue, and their destiny, within their own organizations. Some of the more startling findings: While almost 70% of those surveyed view themselves as visionary marketers or leaders, the vast majority of them state that the way they actually spend their time is heavily focused on tactical behaviors, such as working the budget, operating month-to-month and being guided by a short-term marcomm plan.

How Filter Failure Contributes To Business Failure

David Armano
Sep 21, 2009

Watch this video by Bruce Nussbaum, BusinessWeek's innovation editor and veteran employee with the company. It's a fascinating illustration of the shifts in business we are seeing in real time. Media outlets in particular have been on the front lines of this shift. As I've said many times before, the Web and its latest social iteration has introduced ultra deep and pervasive niche content and experiences which directly compete with many business models. There is a unique online destination for everyone, no matter how specialized the interest. The network economy is the opposite of mass—it's niche, fragmented and content distributers are feeling the heat.

How Companies Are Benefiting From Web 2.0

McKinsey Global Survey Results
Sep 18, 2009

Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Our findings indicate that they are.

Google, the Search That Satisfies

Aug 18, 2009

Some pundits talk about Internet users having a “Google habit” that keeps them hooked on Google and keeps Google the No. 1 Internet search engine. That habit is far from harmful, and consumers don’t feel a need to kick it for a simple reason: Google gives them what they want.

CMOs Optimistic, But Still Tight-Fisted

Aug 14, 2009

CMOs are feeling better about the economy, but they're not about to spend more on traditional advertising. Such marketers expect an increase in customer activity over the next year, and to shift more dollars toward Internet marketing, per a study released this week by Duke University's Fuqua School of Business in conjunction with the American Marketing Association. Don't expect a surge in offline ad revenue to follow suit—such adverting is expected to fall 8 percent.

For the Unemployed, the Day Stacks Up Differently

Aug 7, 2009

Sunday Business analyzed new data from the American Time Use Survey to compare the 2008 weekday activities of the employed and unemployed. The comparison may seem obvious, but differences in time spent by these two groups can be striking.

15 Years

Jul 29, 2009

I just re-read The Economist's "Future Tense: The Global CMO" survey from late last year. And I'm not encouraged that there's even a future for the job description. The report reflected results from a survey of 250+ senior marketing execs around the world, so it's far more of a snapshot of the present than an insight into what the future might reveal. EIU.com normally studies countries and other substantive subjects; this report was sponsored by Google, which has an obvious interest in what CMOs think they're supposed to be doing.

Study: Young Adults Haven't Warmed Up to Twitter

Jun 1, 2009

While 99 percent of 18- to 24-year-olds have profiles on social networks, only 22 percent use Twitter, according to a new survey from Pace University and the Participatory Media Network.

Survey: Walmart Gains Consumer Share in Downturn

Apr 28, 2009

With American consumers reluctant to pry open their wallets for retail spending, a greater percentage plan to spend more at longtime discount giant Walmart than at Target, a new survey finds.

Own your Choices: Visualizing a Choice-Making Community

Mar 27, 2009

Own Your Choices is claimed to be the "first-ever choice making community". At first, the website was part of the Own your C campaign, and meant to encourage teens not to smoke. Currently, it aims to reveal how personal choices affect others and characterize one's self. In particular, the website focuses on starting the conversation around topics such as tobacco, health, self-image, culture, alcohol, relationships and school. Users are invited to connect with peers on these issues, to share their opinion and influence the conversation. And by accident, the interface seems driven by simple dynamic graphs of the statistics resulting from the data-gathering surveys.

Social Media Marketing Industry Report

Mar 24, 2009

Social media is seen by many marketers as the next gold rush. To understand how marketers are using social media, we commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.

Why CMOs Are Gaining Ground in the Recession

Mar 10, 2009

Some good news for marketing heads: Chief marketing officers are holding on to their jobs longer. Spencer Stuart's annual survey of CMO tenure at the 100 most advertised brands in the U.S. reveals average time on the job has risen to 28.4 months from 26.8 months in 2007 and 23.2 months in 2006.

Economic Conditions Snapshot, February 2009: McKinsey Global Survey Results

The McKinsey Quarterly
Feb 13, 2009

Executives view their economies as bad but, in a change from recent months, do not see them getting much worse. Government actions have helped, many say. Companies are hanging on, and many are taking long-term actions to cope with economic turmoil.

Consumers Skip Starbucks for Plain Ol' Joe

Jan 18, 2009

Americans appear to be cutting back on their Starbucks. After reporters in several different cities noticed much shorter lines at their coffee outlets, Ad Age decided to commission Lightspeed Research to find out whether either New Year's resolutions or a tough economy were turning latte sippers into bean counters.

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