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Tag: society

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At Issue } essential reading

Think Global, Act Local: Four Ways Your Company Can Be Socially Responsible And Prosperous

Sarah Endline
Sep 9, 2013

If you could promote change and function in a socially responsible way without sacrificing revenue and innovation, wouldn’t you?

Economic Reality Check

Tim Jackson
Oct 7, 2010

As the world faces recession, climate change, inequity and more, Tim Jackson delivers a piercing challenge to established economic principles, explaining how we might stop feeding the crises and start investing in our future.

Small Change

Malcolm Gladwell
Sep 28, 2010

Why the revolution will not be tweeted.

Capitalism is Dead. Long Live Capitalism.

Gary Hamel
Sep 22, 2010

I’m a capitalist by conviction and profession. I believe the best economic system is one that rewards entrepreneurship and risk-taking, maximizes customer choice, uses markets to allocate scarce resources and minimizes the regulatory burden on business. If there’s a better recipe for creating prosperity I haven’t seen it. So why do fewer than four out of ten consumers in the developed world believe that large corporations make a “somewhat” or “generally” positive contribution to society?

The New Rich: What Success And Wealth Mean To Consumers In 2010

Andrew Benett and Ann O'Reilly
Jul 16, 2010

All year long Forbes comes out with lists of the world's richest people--the youngest billionaires, the most eligible billionaires, the richest women, the wealthiest families on each continent. People find it fascinating to track the waning and waxing of personal wealth, watching as perennial front-runners Bill Gates and Warren Buffett are eclipsed by a Mexican telecom titan and chased by various silver-spoon princes of Asia and the Middle East. To be among the world's wealthiest is the stuff of many a daydream. And yet our communal vision of what it means to be "rich" is changing.

Harnessing the Mobile Revolution

Thomas Kalil
Apr 2, 2010

The premise of this essay is that the explosive growth of mobile communications can be a powerful tool for addressing some of the most critical challenges of the 21st century, such as promoting vibrant democracies, fostering inclusive economic growth, and reducing the huge inequities in life expectancy between rich and poor nations. The benefits of mobile communications are particularly profound for developing countries, many of which are “leapfrogging” the traditional fixed telecommunications infrastructure. As a result, billions of people in developing countries are gaining access to modern communications of any sort for the first time.

From Social Media to Social Strategy

Umair Haque
Apr 1, 2010

Marshall McLuhan once famously said, "The medium is the message." Here's what he meant: "The 'message' of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs." Today, the meaning is the message. The "message" of the Internet's social revolution is more meaningful work, economics, politics, society, and organization. It promises radically more meaning: to make stuff matter, once again, in human terms, not just financial ones. And that's never mattered more.

Reputation Is Dead: It’s Time To Overlook Our Indiscretions

Michael Arrington
Mar 28, 2010

Trying to control, or even manage, your online reputation is becoming increasingly difficult. And much like the fight by big labels against the illegal sharing of music, it will soon become pointless to even try. It’s time we all just give up on the small fights and become more accepting of the indiscretions of our fellow humans. Because the skeletons are coming out of the closet and onto the front porch. We’ll look back on the good old days when your reputation was really only on the line with eBay via confirmed, actual transactions and LinkedIn, where you can simply reject anyone who leaves bad feedback on your professional life.

Pepsi Gets a Makeover: Taking the Challenge

The Economist
Mar 26, 2010

Coca-Cola once famously defined its market as “throat share”, meaning its stake in the entire liquid intake of all humanity. Not to be outdone, Indra Nooyi, the boss of Coke’s arch-rival, PepsiCo, wants her firm to be “seen as one of the defining companies of the first half of the 21st century”, a “model of how to conduct business in the modern world.” More specifically, she argues that Pepsi, which makes crisps (potato chips) and other fatty, salty snacks as well as sugary drinks, should be part of the solution, not the cause, of “one of the world’s biggest public-health challenges, a challenge fundamentally linked to our industry: obesity.” To that end, on March 22nd she unveiled a series of targets to improve the healthiness of Pepsi’s wares.

How Privacy Vanishes Online

Steve Lohr
Mar 17, 2010

If a stranger came up to you on the street, would you give him your name, Social Security number and e-mail address? Probably not. Yet people often dole out all kinds of personal information on the Internet that allows such identifying data to be deduced. Services like Facebook, Twitter and Flickr are oceans of personal minutiae — birthday greetings sent and received, school and work gossip, photos of family vacations, and movies watched. Computer scientists and policy experts say that such seemingly innocuous bits of self-revelation can increasingly be collected and reassembled by computers to help create a picture of a person’s identity, sometimes down to the Social Security number.

The Digital Disconnect: In Relentless Pursuit of 'Connecting,' We Miss Out on Each Other

Tyrone Beason
Mar 14, 2010

While communication and gaming gadgets have convenienced and connected us in ways never before possible, they may also be profoundly hurting our ability to be social, empathic and involved with each other. The signs are everywhere — from the near collisions on city streets where drivers are too busy texting to pay attention to the virtual relationships on Facebook and the addiction to video games.

The Net Generation, Unplugged

Mar 5, 2010

They are variously known as the Net Generation, Millennials, Generation Y or Digital Natives. But whatever you call this group of young people—roughly, those born between 1980 and 2000—there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way. Growing up with the internet, it is argued, has transformed their approach to education, work and politics.

It’s Not Jay or Conan. It’s Us.

Jan 18, 2010

In spite of what you may have read, Jeff Zucker, the chief executive of NBC Universal, didn’t kill “The Tonight Show,” and neither did Jay Leno. And as much as NBC would like you to think it, Conan O’Brien didn’t do in the show with his bare hands either. The people who are responsible? That would be you and me.

The Recession Generation

Jerry Guo
Jan 14, 2010

Those entering the workforce now will likely make less and save more—not just in the short term but for the rest of their lives.

Musts of Marketing for the Next 100 Years

Bob Liodice
Dec 18, 2009

As we begin a one-year celebration of the ANA's 100th anniversary, we have created the Marketers' Constitution, which contains 10 essentials of marketing for the next 100 years. Its purpose is to ensure that our industry continues to thrive and contribute to the growth of the U.S. economy and to the well-being of our society.

After Social Networks, What Next?

Mercedes Bunz
Nov 25, 2009

In digital media, as in fortune-telling, the future is pretty much treated as part of the present. "What is the next big thing?" is a question everyone who works with the internet asks continually. But after several years of boom, the question of what comes after social platforms is no longer so remote. Luckily, some experts just gave us answers. On Monday evening, the Said Business School in Oxford had invited some very bright and successful entrepreneurs who spoke in front of a packed alumni audience as Silicon Valley came to Oxford for the ninth year. The event was chaired by the very lively and assertive Frances Cairncross, rector of Exeter college.

What the Internet is Killing

Sep 16, 2009

The Telegraph recently featured a list of fifty things that are being destroyed by the Internet. The article is hardly surprising given the massive shifts the Internet brings to society, but it does raise a debate about what will be missed from a bygone era and what will be rightly forgotten. The list covers the lost art of polite disagreement, various cumbersome fact checking situations and the blackout of news during holidays

The API Revolution

Jeff Jarvis
Jun 18, 2009

It soon will be - if it not already is - known as the Twitter revolution in Iran. But I’ll think of it as the API revolution. For it’s Twitter’s architecture - which enables anyone to create applications that call and feed into it - that makes it all but impervious from blocking by tyrants’ censors. Twitter is not a site or a blog at an address. You don’t have to go to it. It can come to you.

How Cellphones, Twitter, Facebook Can Make History

Clay Shirky
Jun 16, 2009

While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics.

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