The ultimate proactivity of the Web is the semantic future of marketing. Every interaction is about data, and with enough of it, predictive analytics are possible. Is Big Data simply an idea to you - or do you have a plan to activate around information?
Davis Brand Capital today released the 2012 Davis Brand Capital 25 ranking, which evaluates brand management and performance comprehensively. It is the only annual ranking of companies that demonstrate overall, balanced approaches to managing the full spectrum of brand and related intangible assets, providing an indicator of total business strength and effectiveness.
Web bots, the “internet of things”, machine learning and other converging technological advancements offer an early glimpse of our artificial intelligence future. And marketers need to start paying attention.
In what can be described only as a singularly courageous move, the new JCPenney unveiled a Father's Day ad featuring real-life gay dads Todd Koch and Cooper Smith, and their children, Claire and Mason. It is widely considered a direct response to the failed hysteria of the "Million Moms" boycott of the retailer after it named Ellen DeGeneres its spokesperson. And, indeed, this read of events is likely. Something more is going on, though. The ailing retailer has found the courage to be relevant, and with bold social intent.
The wide-reaching social push is unlike anything done before.
Traditionally, SEO has focused on content, website architecture and linking. These areas of focus are still critical, but as social media gradually becomes more important for SEO, it’s also about identity, relationships and content.
We are moving from a world in which physical products are separate to one in which they are connected. Computers were just the beginning.
Digital skills are in high demand and short supply. But first things first — how do you define a digital team when nearly everything is digital?
Digital technology has transformed our world, opening up and bringing the everyday to culture and heritage.
MTV is starting a digital content lab called MTV Other to produce short-form programming that will live on its new iPhone and iPad app as well as MTVOther.com.
While most marketers know by now that earned is the most powerful media and they have programs in place to drive it, many have yet to realize that all earned is not created equal.
Did you know that your social messages on your Facebook fan page, Twitter profile, and Google+ page could strongly affect how those pages rank in search?
What do a publishing giant, a women's lingerie retailer, a kid-centric commerce subscription service and a nonprofit organization for the 50+ set have in common? They are all social businesses.
Just in the United States, tens of millions of people are talking to each other as they watch TV.
Instant feedback is confirmation that the program IS listening to their viewers. Viewers matter. Social matters -- and it’s enabling deeper, richer relationships.
Do you follow a brand in social media? Are you glad you did?
The most common question B-to-B marketers ask me is: “How do I use social media to get more leads?” And the answer is:...
On Wednesday, the search giant launched an application contest to let regular people from all walks of life try out the head-mounted, augmented reality "glasses." They simply have to prove they deserve it.
This week Panera Bread launched its largest campaign to date, which includes an increase in digital spending of just under 100%.
If brands want to improve their customer perception, having a well-rounded social communications practice that serves both as a marketing outlet and as a place for consumers to solve service issues will help.
Coca-Cola China's TV ad for the Hong Kong market invited viewers to use their smartphones to "chok" bottle caps flying across their TV screens. The new wrinkle is that gaming can be embedded in ads — perhaps the only hope of engaging some people's interest long enough to get a message across.
Hoping to give visitors their own platform for curation, the Cleveland Museum of Art has launched its Artlens app, which can be used by patrons to create their own path through the collection.
Over the next few months, all of Hearst Digital Media‘s titles are getting a new look. The new responsive design is the more obvious change. It’s an increasingly popular strategy for companies to adapt to mobile by creating websites that rearrange themselves based on the size of the screen.
Although few are talking about it, the new video app could be a perfect tool for citizen journalists, and news organizations that want access to real-time news.
With media consumption shifting to mobile platforms in an increasingly fragmented environment, media companies face the uncomfortable prospect of trading dollars for dimes, while marketers and agencies are challenged with greater complexity in reaching desired audiences. But what may appear as a dark cloud is actually full of silver linings, and those who get ahead of the curve in embracing this change can not only survive but thrive in the post-PC paradigm.
Buffeted by declining advertising, which accounted for about 75% of their revenue historically, magazines are turning to tablet computers and digital editions to boost circulation revenue. In doing so, they are hoping to reset decades of subscription discounting so deep that a year's supply of magazines like Esquire currently costs just $8.
So what's NFC? It technically stands for Near Field Communications, and it enables mobile devices like smartphones to communicate with nearby devices and objects with a simple tap.
Clearly, brands could stand to do more to keep consumers interested; the chief reason given by people who don't engage with brands on social networks is that they only "like" brands to get a deal they're offering.
Colour and Space is a project by designers Mie Frey Damgaard and Peter Ørntoft for decorative paint brand Jotun (Turkey). It digs through Turkish Pinterest boards, analyzing two fairly basic but powerful categories: color and location.
When Instagram joined Facebook last April, a race to crown a “Instagram for Video” revved into full throttle. With Instagram's $1 billion price tag fresh in their minds, investors rushed to fund or acquire a piece of what seemed to be the next step in the evolution of social media.
While the digital era has led to many difficulties, challenges and changes for the music industry, it also has opened opportunities for music fans to interact with their favorite acts in ways that were not possible before.
Many times, the ability to remain silent is the best communication strength you could have. When is silence not good?
Even in the internet age, events are big, and important, business. The Aberdeen Group finds that 9 percent of an organization’s total budget is spent on events and that figure is expected to climb 20 percent over the next two years.
Waste in advertising is historically endemic and significant. For example, half of all online display impressions are never viewable. Eliminating waste is a C-suite imperative in the new normal. Big data is the gas tank of the new marketing machine, and analytic systems are becoming the engine, but we're missing a few parts
A new TV network targeting millennials is coming next summer. The new channel comes from Participant Media, a producer of 'An Inconvenient Truth.' Participant Media, which finances and produces socially relevant films and documentaries, said Monday that is has acquired The Documentary Channel and entered into an agreement to buy the distribution assets of Halogen TV from The Inspiration Networks.
Regardless of industry, finding and sourcing relevant content and internal resource constraints were the top two roadblocks to successful content marketing programs.
Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market.
Despite all the talk about newspapers being a dying business, plenty of them are profitable. Recent history shows that profits are hardly necessary for a sale if the buyer's motivation and the price are right.
As social newsfeeds become ever more cluttered, the attention span of the social audience is becoming shorter, prompting brands to enact new strategies to effectively engage their audiences in meaningful ways that will keep attention.
Sixty-three percent of video streaming on mobile phones happens when folks are in their homes, per research from the Interactive Advertising Bureau (IAB). And according to the IAB, mobile videos are watched during primetime television hours more than any other time of the day.
The DHL Global Connectedness Index 2012 tracks the depth and breadth of trade, capital, information, and people flows across 140 countries that account for 99% of the world's GDP and 95% of its population.
What can we expect from Lacoste, the traditionally ‘preppy’ brand that arguably hit its stride in the 1980s?
Rick Marazzani believes readers should be able to share and discover e-books through their friends' personal libraries just like they do with print books. That's why he built Ownshelf. Ownshelf, a free web service that launched in beta Friday, provides readers with a cloud storage platform to share e-books with friends and family.
NDN has grown because online publishers can’t get enough video content (and the ad dollars that come with it). The company's selling point is that it provides the platform and video content and sells the advertising at no cost to its partner publishers—while giving content creators wider distribution for their video content.
Sylvia Mathews Burwell, president of the Walmart Foundation, talks about making an impact both globally and locally, and how any company can be a better corporate citizen.
They’ve hit a market ‘reach’ of 180 million users a month across mobile and web platforms and re-vamped the site with the ‘Next’ version after testing out their open Beta for several months.
One of the hottest marketing catchphrases of 2012 is "data is the new creative." The premise is that all the creative in the world won't help you if your decisions are not data-driven.
News Corp. is shutting down The Daily, its ambitious daily newspaper for the tablet market, after two years.
We are creating a new market and ecosystem of personal preferences and patterns of influence. We are creating an exponential amount of data – 3.2bn likes and comments per day, over 400m tweets per day, and rapidly being joined by Pins and Cinema.grams.
Twitter and Facebook usually aren’t the last click before an ecommerce buy, but that doesn’t mean they didn’t inspire or influence the purchase. Yet IBM’s Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent.
Successful social business starts with transforming your organization internally. This is often overlooked as a crucial step toward social business. Yet not only does having an internal social business system make businesses more effective at the external effort, it’s often critical for a company’s long-term social business success.
Everyone thinks they have a digital strategy these days. But while your company may have a business or IT strategy that incorporates digital technology, an IT strategy does not equal a digital strategy. Why?
ROI needs rethinking -- not because it’s no longer effective, but because it may result in the strategic emphasis being placed potentially on the wrong kind of marketing activities.
Forget about the clicks and check-ins so commonly associated with what many marketers call the "second screen" experience, which typically involves use of a tablet or smartphone while the user watches anything from "The Voice" to "Hoarders." Marketers are starting to use the medium with more in mind than just sparking idle talk.
Social media allow like-minded people to coalesce, and have increased the ability of companies to tap into their customers’ humanity. But there’s a twist: while companies want to use social media to tap into this and because it does a lot of their outreach for them, it also requires something more of the companies that enter the social space.
A few weeks ago, at the Fast Company offices, we convened an all-star panel of designers and design leaders to talk about the problems that they found most vexing in the past year, and what they were trying to do to solve them.
What's going to kill the TV business, or at least challenge it, isn't Apple designing the perfect remote or Microsoft designing a superior guide. It's two things.
For now, trending topics are a feature buried within a temporary feature at the corner of the Stitcher app. But the technology behind them reveals the potential for discovery to impact talk radio the way it has music, video, and written news.
D'Aloisio's company released a news reading app today that summarizes news articles, creating a sort of Cliff Notes for the news, for the iPhone. It'll be the second time the London-based teenager has repackaged his product, and this time he did it because he feels like the consumption of news on mobile devices hasn't been properly addressed.
We continuously hear of the ever-changing digital age and predictions now and then, of doom and gloom within the newspaper, magazine, radio and outdoor media marketplaces, among others. Forward-thinking marketers and media executives, however, continually find ways to adapt, evolve and reinvent traditional communication platforms.
"Hyperlocal" news sites that focus their coverage on small towns and city neighborhoods are reporting big traffic surges from Sandy, with local residents keen to find out about their towns' storm preparedness yesterday and about property damage and when power will be restored today, with much of it driven by search.
Google has created a crisis map for Hurricane Sandy, which includes information on the storm's current location, its predicted path and the locations of emergency shelters.
The New York Times suspended the paywall on its site and apps Sunday afternoon, as people turn to online news outlets to get more information about Hurricane Sandy. The storm is scheduled to make landfall in New Jersey Monday night.
I would argue that we have yet to see a startup nail ANY part of the video experience except for sharing. Apps in this category include Viddy, SocialCam, Klip, Chill, Vodio, and more. To me, this is classic Silicon Valley just building something they’re comfortable building: platforms, social graphs, viral hooks, blah, blah, blah.
At any given moment, Diageo has between 2.5 billion and 3 billion bottles sitting in stores around the world, acting as passive "pitchmen" for its brands. Now Diageo has found a way for the bottles to literally speak to the consumers who buy them.
Today there are more than 2,000 ways to bring more interactive and engaging Tweets to your stream –– on twitter.com, as well as Twitter for iPhone, Android and BlackBerry.
8tracks is a streaming, not on-demand, music service. Its some 600,000 mixes are uploaded by a small portion (less than 1%) of the app’s users, known as DJs. There are no restrictions on the type of tracks these DJs can choose, beyond a couple of requirements that help keep 8tracks legal.
Time had social media users high on its mind when it decided to move to responsive design. Social media now accounts for at least 12 percent of referrals to Time.com, and most people who click on Time links from Facebook, Twitter and the like are doing so on a mobile.
If you’re really looking for trouble, try posting something on Facebook about your political preferences! A study from the Pew Research Center discovered the remedy for 20% of social networkers who received political puffery too frequently or political opinions antithetical to their own was – wait for it – unfriending or blocking!
One dirty secret of web analytics is that the information we get is limited. If you want to see how someone came to your site, it's usually pretty easy. When you follow a link from Facebook to The Atlantic, a little piece of metadata hitches a ride that tells our servers. There are circumstances, however, when there is no referrer data. This means that this vast trove of social traffic is essentially invisible to most analytics programs.
Since 2005, micro-blogging platforms like Facebook and Twitter have changed the medium in which IBM often communicates, but the company remains committed to blogging and is an especially enthusiastic user of Tumblr, though you can find IBMers on Instagram, Pinterest and any other up-and-coming social media site.
The sports highlight is extremely predictable by now: an amazing play, sequence or moment is replayed from one or more angles, while a news anchor or announcer recaps what happened. Sometimes the video runs along with its original play-by-play audio, or maybe with the live radio call. But, in the age of social media permeation and mobile video proliferation, this is no longer enough, according to UNITE.
From rooftop bashes and acquisition talks to staff clashes and layoffs, Hipstamatic’s founders and ex-employees describe the startup’s losing struggle to keep pace with Instagram, Facebook, and others in the white-hot photo-sharing space.
Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons. In fact, these lessons apply to practitioners in any major medium (radio, film, television, journalism).
The car has been called “the fourth screen” for internet-connected content. But even for high-performance brands like BMW, adapting the car to keep up with the fast pace of mobile computing has been a slow and complicated process. The luxury automaker plans to bring automotive technology up to speed and in sync with smartphones, computers and tablets by leveraging an EU-funded project called “webinos.”
The social media site, whose attempts at monetizing the brand are currently coming thick and fast, has launched Facebook Collections. No, not that long-awaited range of sportwear in Poke Me Blue, but a new button it's trying out in conjunction with a select bunch of retailers in the U.S.
The headline conclusion of Pew's latest monster survey of the media landscape was the demise of TV news. "There are now signs that television news is increasingly vulnerable," the authors wrote, "as it may be losing its hold on the next generation of news consumers." But the larger story is the rise of the Web, which has surpassed newspapers and radio to become the second most popular source of news for Americans, after TV
Relevant customer experience now involves much more than just pushing out content to available channels. It requires an understanding of how customers use these channels, identifying where opportunities lie and optimizing the experience for each channel. How can companies accomplish this?
As the digital interface continues to grow, many companies struggle to find the most effective channels in which to reach customers, and given the infinite number of connections that can be made via the Internet, the task of predicting the best course for communication seems nearly impossible; however, a new start-up has promised to do just that.
Apple's apology for the shortcomings of its Maps app demonstrates once again why its branding goes so far beyond what most marketers are willing to consider. Every CMO should take note of the power of acknowledging reality.
In a world where consumers increasingly are storming the internet with queries, downloads and page views from their mobile devices, marketers need a mobile-optimized or mobile-specific website. The question of whether or not you need to build a mobile app is a little less clear cut.
It’s Advertising Week, which means it’s time for a barrage of panels full of questions like “Are banners dead?” and “Native advertising: the wave of the future?” And while some will dismiss this chattering as manufactured drama, the proliferation of these existential questions is a solid indicator that the digital publishing industry needs to change.
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones.
Analysis found that marketers are still posting too little on weekends and at night and when they do post, they’re way too verbose. Weekends, when brands post too little, the audience appears primed for interaction.
In just six months, Instagram use has more than septupled, growing from around 900,000 people per day to around 7.3 million, according to ComScore. The photo-sharing app’s astonishing growth underscores the growing momentum of mobile-native apps, and the potential of said apps to open wide leads over traditional websites.
News Corp. Backs Down On Anti-Google Stance, Plans Searchable Article Previews, Keeps Paywall Intact
Rupert Murdoch’s News Corp. is planning once again to let stories from its paywalled UK newspaper The Times get indexed by the search giant Google. This reverses a two-year-old policy in which News Corp.’s UK newspaper division, News International, dramatically yanked stories from Google as it prepared a paywall to better monetize that content and do away with low-value single-story visitors from sites like Google.
The lifeblood of college football fandom is changing. The painted faces crammed into the student section of stadiums nationwide have turned away from newspapers and talk radio toward social media to get stats, scores and even messages from coaches and players in real time. As social media infiltrates stadiums and clubhouses, teams are scrambling on and off the field to reach students and young alumni
Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest. Here's how smart brands are navigating the new visual social-media era.
Who’s controlling your brand message? Recent high-profile Twitter blunders from Progressive Insurance and online store CelebBoutique underscore the challenges of outsourcing your voice as a brand.
In discussions with social media pioneers, it’s apparent that there are some common pitfalls that marketers make as they begin leveraging social media. As a follow-up to an earlier post regarding social media, I’ll address three common mistakes many CMOs are making.
A great new way for you and your Facebook friends to share your favorite articles.
Pfizer, like Dove and Prudential before it, has gone topical. The pharma giant’s new corporate image effort eschews gauzy TV ads in favor of a microsite where consumers can find and share third-party information about the vicissitudes of aging.
In the late 1990s the dot-com boom made every organization look at the potential for online presence and examine its business model. But the pace has been heating up with emerging social (Facebook), mobile (smart phones and iPads), "cloud," and "big data" technologies that are creating new ways to compete, and, along with them, new ways of working.
If there's any sign that the media ecosystem is on the verge of dramatic change, then these four digital trends bubbling to the surface are the latest proof points of that. These aren't random trends but are illustrative of tectonic shifts that will change the media business dramatically.
Every generation experiences advances in technology that change people's lives and expectations; children are almost always born into a different technological world than were their parents. This is particularly true when it comes to how they discover, consume and share content and information.
search engine and e-mail referrals are more than holding their own against social media sites when it comes to generating sales in the second quarter of 2012. Social media sites only contributed to 2.85 percent of online shopping traffic in the second quarter.
With the network releasing footage of Olympic events hours after they’ve already happened, major news networks are learning they can’t pretend that social media doesn’t exist.
With such high stakes, brands should assess their fit with the Olympic Games before jumping into the arena. Not all players are a perfect match. Brands that are compatible with the Games, in both product offering and Ideal, can expect greater impact on their equity.
Is it possible for the world’s largest companies to incorporate sustainability and responsible business into their DNA? Or is a large corporation inherently more concerned with profit than people?
With ever-increasing YouTube lunch breaks and Vimeo dinner dates, online video is becoming a constant companion--one that every brand is rushing to take advantage of. Follow these five tips so you don't turn off would-be viewers.
Nobody can deny that the ledgers at NBC are looking mighty nice as of now, yet while the TV performance data has been easily accessible and widely disseminated since Monday, one crucial element appears to be missing: just how are NBC's digital audience numbers are shaping up?
A survey conducted by Women’s Marketing Inc. published new findings that shed light on social media marketing and women. We’ve pulled three important lessons from the data, which will help businesses to refine their marketing tactics, especially as they pertain to the female demographic.
Those "Will It Blend?" videos of some guy throwing an iPhone in a blender and the instantly viral Shakeweight ads have millions and millions of views. Your company's new "viral" spot has 500. Here's what separates great branded video content from the flops.
As part of its sponsorship of Team USA for the Olympic Games, AT&T is launching a campaign to bring several of these stories to life via short films and its social networking channels. The effort, called “My Journey,” will feature 30-second teasers during the primetime broadcasts of the London Olympic Games, but the extended stories will live online.
This year, more than 4.9 billion people (including 211 million Americans) are expected to tune into the games. The IOC is anticipating a record-breaking “Socialympics,” and with all the feel-good stories, athlete spokespeople and corporate sponsorships surrounding the games, it’s hard to imagine it any other way.
On the heels of a deal with Facebook to promote Olympic conversations on NBC’s Facebook page, the broadcast network today is taking one more step to improve its social standing during the big sports event. It is linking up with Storify, the social-media “story creator”, to put streams of real-time Olympic content, curated by NBC journalists, across Today.com as well as NBC’s 10 owned TV station websites.
One daring digital news operation seems to be failing; simultaneously, another expands and appears to march forward, recruiting more journalists as it goes. And there’s an awkward question that links these swings and roundabouts. Simply: has the typical general newspaper, conventionally conceived and structured, had its day? Is it, as a concept, what evolving news online is about?
The connected TV, sometimes called the smart TV (and even branded as such by Samsung) is a growing phenomenon: TV makers are adding limited apps, Net connectivity, and even streaming media powers to their newer TVs in the hope they'll persuade you to upgrade your newish LCD for a flatter, smarter unit. They're desperate to, given how flat this market is. But according to new research from Pew, the future of TV may actually be a little more closely aligned with the notion of a "connected TV viewer," an important distinction
A member of my wife's family and a few of her friends told me recently that they are enamored with Twitter. They love its rapid-fire updates, and the sense Twitter provides of being right in the moment. Over a weekend they were constantly checking and posting updates on their smartphones, and when it came to socializing with friends, she and her peers simply preferred Twitter to Facebook. This isn't earth-shattering news, but here's the catch – all were in high school.
The 2012 Olympics in London are being touted by some as the world’s “first social Games.” While some question just how social they’ll actually be, there’s no doubt that networks such as Facebook, Twitter and YouTube will play an unprecedented role in how information is disseminated from London, and how the global sports conversation is driven during July and August. Why the big shift? It’s simple: Four years is an eternity in Internet time and since the last Summer Olympics in 2008, social media has exploded.
Texas Ranger outfielder Josh Hamilton got there because he deserves it. But please, three San Francisco Giants were voted onto the All Star team? In what election process is that fair? Buster Posey and Melky Cabrera maybe, but when you consider the perpetually injured Pablo Sandoval there is clearly something else at play when it comes to the All Star voting. For the Giants, and even the Rangers, it’s all about All Star tech savvy.
Today’s fast, furious and instantaneous news cycles allow leaders the opportunity to become active in media conversations and get discovered on a moment’s notice. As such, you must become more informed about the news that impacts your voice both directly and indirectly. Whether it’s a Twitter hashtag discussion, LinkedIn or Facebook group conversation, your local news, blog or national news story, you must be prepared to address the issues in a succinct and objective manner.
When it comes to learning about food, nearly half of consumers use social networking sites, and 40% use Web sites, apps or blogs, according to a new study from The Hartman Group and Publicis Consultants USA. Read more: http://www.mediapost.com/publications/article/177904/leveraging-social-media-in-food-marketing.html#ixzz1zE5w9Vb4
As Wall Street embraces the inevitable tide of social media, fiduciary responsibility is taking on new parameters. In a different kind of security risk as Morgan Stanley Smith Barney is stepping up its social media reach, granting its 17,000 financial advisers partial access to Twitter and LinkedIn over the next several months. The move expands a year-long experiment with 600 employees to test whether social media would be a helpful tool for its employees.
Social agency 1000heads have set up a social machine in the Mall of the Emirates in Dubai that gives gifts in exchange for Foursquare check-ins and NFC interactions. Prizes include candies, Nokia devices, movie tickets and other goodies that drop out the bottom of the machine when a user shares their check-in.
Picture yourself as an Executive in 2017, struggling to make sense of how many of your peers failed to become social. Many of them pushed aside by their more savvy underlings who built up both internal and external social networks. Their large networks wield tremendous power, collective intelligence and the ability to influence both employees and customers. Many of the executives that didn’t adapt were caught in a type of ‘vocational innovator’s dilemma’; where they stubbornly refused to change despite the warning signs. Welcome to the new world. It’s the same as the old – only faster, smarter and a bit more effective.
Twitter made its most aggressive grab for TV marketing dollars, with the release of a TV ad during the Pocono 400 and the launch of the corresponding Twitter.com/#NASCAR hashtag page. See Twitter, like AOL before it, wants to be the destination for users who wish to engage with a certain brand. It wants to own the URL that runs at the end of an ad. Actually, scratch that — it wants to own the hashtag that appears during the ad or TV show, to become synonymous with where the conversation happens.
Canadian franchise Tim Horton is pairing fresh coffee with fresh news in the UAE. Recognizing the parallels between news and coffee, Y&R Dubai adapted Tim Hortons’ coffee cup sleeves turning them into an advertising medium for Gulf News.
Pepsi’s celebrity-infused “Live for Now” global ad campaign, which launched May 7, will get digital boost this summer from media conglomerate Viacom. Viacom’s Twitter accounts for MTV, VH1, CMT and Comedy Central will aid in the campaign’s mission of “inviting and inspiring” people to live in the moment — and sharing those moments on social networks with relevant hashtags.
Which new media platform has rocketed to hundreds of millions of unique visitors, provides both utility and entertainment for the masses, and has become the destination of choice for its generation? If this were 1999, Yahoo! would be your answer. Today, that torch has been handed to Facebook. And with good reason, since they have embedded their ubiquitous social network of nearly 1 billion members into a large part of people’s lives and the digital ecosystem. But Yahoo!’s challenges tell a cautionary tale for Facebook.
This year, Mary Meeker brings her famous annual Internet Trends report to D10, where she just appeared onstage. Meeker, a partner at Kleiner Perkins Caufield & Byers and former financial analyst, is describing what she calls “the re-imagination of nearly everything” powered by mobile and social, with a torrent of slides tracing what was then and what is now.
72 hours of video are uploaded to YouTube every minute. In 2011, YouTube had more than 1 trillion video views, which is 140 views for every person on the planet. Among all the hours of uploads and billions of views, nonprofits, educators, and activists have a strong presence on YouTube. “Nonprofits and activism” and “Education” are among the fastest growing categories on YouTube.
Travel is an experience people like to discuss with their friends as they share the details of where they’re going and how they’ll get there. Hertz knew customers’ social activity and conversations were impacting purchase decisions but the company didn’t know how much until now.
Back in April you may have tweeted how much you hate doing taxes. Sometime later you may have been browsing the Web and noticed ads for TurboTax popping up. That probably wasn't an accident.
Target was already announced as a shopkick partner, but until now, it was limited to testing integration in seven cities. Now, thanks to what the company says were “rave reviews,” it’s expanding its shopkick integration to all of its 1,764 stores in the United States, making it the largest shopkick retailer.
McDonald’s UK has launched a new social media-integrated content portal that offers a different approach to sharing and listening to its consumers called 'What Makes McDonald's?'
House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.
It’s become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for popularity in stores and on the Internet, too. Campalyst has provided this infographic, which covers the largest Internet retailers in the U.S., and their presence on the five key social networks: Facebook, Twitter, YouTube, Google+ and Pinterest.
We sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at Sears Holdings and Gilad de Vries from best of breed content discovery platform, Outbrain.
For some companies, one Page might not be enough. For example, if a restaurant chain prides itself on local ingredients or a business seeks to cultivate a strong community around each brick-and-mortar outlet, it might make sense to have a Brand Page for each location. But then again, does a brand really want to divvy up its audience and dilute it among several similar pages?
Publishers are bleeding themselves dry, giving up the very customer data that hold the promise of their continued relevance in the digital age. They struggle to monetize online users, as the dimes from digital will never replace the analog dollars they no longer receive from print. They see social sharing as a way to drive page views on their traffic-starved websites. But many of these social-sharing tools are data vampires.
According to a new report from Nielsen, mobile consumers are downloading more apps than ever before, with the average number of apps owned by a smartphone user now at 41 — a rise of 28 percent on the 32 apps owned on average last year.
All kinds of media companies are trying to crack the social TV code -- and those that produce live sports are no exception. The traditional TV platform will persist at least as well in sports as in any other genre, Mr. Bowman suggested. "People will always watch sports on the largest screen they can find," he said. The second screen is just complementing viewers' traditional experience.
Social media is important. CMOs get it. There are plenty of articles that detail how important social media is and many others talking about how unprepared CMOs are to handle it. However, few articles focus on the gap – the space between knowing social media is important and being able to successfully leverage it.
Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers and problem solvers. The Pew Research Center’s Internet & American Life Project has documented some of the ways that people perform just-in-time services with their cell phones.
As far as phone sensors go, the GPS sensor appears to be one of the most coveted by developers, after the camera. For a consumer, the trade is quite simple: offer your location at a specific point in time, or your patterns, and in exchange for that information, an application will offer you something — a deal, a coupon, or information about who and/or what is around you.
The future of media on mobile devices isn't with applications but with the Web. For publishers whose businesses evolved during the long day of print newspapers and magazines, the expansion of the Internet was tremendously disorienting. The Internet taught readers they might read stories whenever they liked without charge, and it offered companies more efficient ways to advertise. Both parties spent less.
Popular game Draw Something is now rolling out a new type of ad model–instead of seeing traditional banner ads, users will be actually drawing the ads, as the new model integrates ads into the game in the form of branded word choices.
Today’s marketers are under-utilizing the large amounts of personal data their customers are sharing publicly every day, according to Adobe’s senior manager of social-media products, Chad Warren. By looking at their customers’ activity not just on social networks but all over the web, brands can potentially engage with them in ways that are much more meaningful.
What do you get when you combine a photo-sharing mobile platform like Instagram with more geo-location awareness and a Reddit-style voting system for stories breaking all over the world? Answer: Signal, the app citizen journalism may well have been been waiting for.
Yahoo says that it has helped millions of businesses get online and grow their presence on the web. Today, the company is debuting a new marketing dashboard to give users additional insight into online reputation, web metrics and more.
Already, data shows that more than one third of American teens own an iPhone and the one-tablet-per-child initiative is a mainstay in South Korean and Thai schools. It’s easy to see what life will look like for the next generation of consumers, but will marketers be prepared? That will largely depend on whether they’ve considered these five post-mobile trends.
Stanford University might have been the cradle for a hundred Silicon Valley startups and the hothouse for some of its greatest technical innovations, but the Singularity University is an institution that has been made in the valley's own image: highly networked, fuelled by a cocktail of philanthro-capitalism and endowed with an almost mystical sense of its own destiny.
If you have a Facebook page, you likely know how important it is to get likes and comments. Without those, your EdgeRank suffers, and your posts are seen by fewer fans in the future. Here are some of the things you should keep in mind as you determine how best to engage your Facebook customers.
Having a helpful and knowledgeable sales staff and making the shopping process easy are key drivers of customer satisfaction, according to the study, which measures customer satisfaction with home improvement retail stores based on performance in five factors.
Innovative digital journalism played a starring role in the wake of a massive document release during an inquiry into British media ethics. Three major news organizations sifted through the information and collaboratively covered the investigation stemming from British journalism’s biggest scandal in recent memory.
The New York Times company's latest quarterly numbers contain a rich trove of data regarding the health of the digital news industry. Today, we'll focus on the transition from traditional advertising to paywall strategies being implemented across the world. Paywalls appear as a credible way to offset – alas too partially – the declining revenue from print operations.
Recently, PSFK launched our inaugural print magazine: the first offline publication that we hope to release every quarter. Some reasoning why a new media entity like PSFK.com decided to trial the analog.
In the silence of connection, people are comforted by being in touch with a lot of people — carefully kept at bay. We can’t get enough of one another if we can use technology to keep one another at distances we can control: not too close, not too far, just right.
Consumers today can no longer rely on a few trusted editorial sources to filter the noise and deliver the most important news and information. Instead, consumers must make sense of the vast amount of information that reaches them daily and constantly make decisions about what to take seriously and what to ignore. Increasingly, they are turning to Social Curation
Avon remains slow to catch up to the Internet, a platform that is increasingly important for hooking new consumers on brands. The New York-based beauty company has dabbled with iPhone and Android apps for smaller brands like Mark and has developed e-catalogs, but sales representatives say it isn't doing enough to help them win customers through new tools like social media, smartphones and tablets.
It can be a bit comical when tech companies inch their way into media. They usually do so after decrying ad models and living off venture capital. But everyone grows up, even tech platforms. Tumblr is the latest tech service to travel this road, announcing that it would allow advertisers to buy a “Radar” placement on the dashboard where Tumblr users aggregate their feeds.
More than ever, people are using Twitter, Facebook and other social media sources to learn about what’s happening in the world as traditional news outlets become increasingly less relevant to the digital generation.
It’s a new era where consumers will punish a company for taking a wrong stand, but also for taking no stands at all. In these volatile times, brands actually should become more willing to take a stand.
Two out of every three adults who are online use social media. That’s amazing. It truly is. Wonder how many are still out there who still think social media is just a fad?
One of the first clues to Tumblr's future as a business came in February with the launch of "highlighted posts," which allow Tumblr users to pay $1 to gain more visibility for their work. In 2010, Tumblr CEO David Karp told the Los Angeles Times that the thought of ads "turns our stomachs." But can it be a business without them?
There's a lot of speculation today about why Facebook would spend $1 billion to acquire the uber-hip photo-sharing app Instagram. To some, it seems obvious; to others, it's the biggest sign yet of a growing Web bubble. To me, it just raises question after question, and the biggest one is "why." What does Facebook gain from buying Instagram?
New research from analytics firm Nielsen confirms what most have suspected about the symbiotic relationship between tablets and television, and offers some hope for a growing crop of startups looking to capitalize on the second screen experience.
For my daughter, and my assistant, and other people I know in their 20s and 30s, using social media is part of their native language. They built websites in college (or even high school); they explore and evolve their use of facebook and/or twitter and/or Pinterest and/or iGoogle as easily as they change clothes.
There's two weeks left until Ad Age Digital 2012, where six promising startups will fast-pitch Anheuser Busch-InBev execs for the chance to work on one of two iconic brands: Budweiser and Bud Light.
When Longreads, the acclaimed source for exceptional long form journalism and short fiction, launched its spinoff service Travelreads in late March, it went from being a Twitter feed and blog favored by the literati to an appealing springboard for brands wanting to reach engaged consumers through content. Sponsored by Virgin Atlantic, Travelreads curates compelling in-depth stories about far-flung places--perfect plane fare.
How does a multi-national mega-brand, responsible for crafting a consistent image all over the globe, manage to navigate the potentially treacherous waters of hot-button cultural and political issues in the places where it does business?
Spotify and Hulu are among the companies that have taken advantage of the Facebook Timeline format to create long histories despite their relative youth. It’s an accessible form of brand content, but what happens when the novelty wears off?
The forthcoming Facebook IPO, set for May, will be one of the greatest events in recent tech memory. It’s an irrefutable indicator of how far social networking has come and where it’s going. But what does this mean for the workplace? Is enterprise social networking, the so-called Facebook-like model at work, starting to take off as well or is it still in its infancy?
The era of social media is bringing more transparency to ski resorts' daily snow reports, with skiers and riders using smartphone apps, websites, tweets and video to spread the word in real time, particularly if traditional reports are off. And the industry itself has been quick to embrace social media to get the word out
Human nature: our curiosity can often be provoked when a conference is prefaced by NDAs that prevent participants from sharing the discussion externally. The net-net? That “next big thing” appears to be for brands to use ‘social’ more strategically, connecting with and engaging their customers more holistically to drive business growth.
Local TV stations are using social media to extend their coverage and conversations with viewers. They're also working to create more integration with advertisers and device companies, according to panelists at the Socializing Local TV session during the 4A's Transformation Conference in L.A.
Brand mascots are rebounding as marketers redeploy old characters in new ways, create fresh ones from scratch and use digital media to spin out rich storylines not possible in the past, when critters and cartoon characters were pretty much confined to TV. While it might be too early to declare a full-fledged mascot revival, brand characters are undoubtedly regaining attention.
Today, Eventbrite, the online ticketing startup, got terrestrial too. It's launched the At The Door Card Reader, a credit-card swiping accessory for the iPad that enables merchants to sell tickets, merchandise, drinks, and more on-site. Until now, Eventbrite has focused on pre-sale online transactions. But since a significant number of event attendees are still purchasing tickets at the door, the company figured out a way to tap into that market--without help from Square or another solution.
If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.
Pinterest has rolled out its first significant makeover since gaining popular attention in a move that sees it streamline the look of profile pages on the service.
It’s hard to ignore Pinterest‘s explosive growth over the past year. In a very short period of time, the social network has gone from relative obscurity to a top 100 site, with 11.7 million unique monthly U.S. visitors. But how many referrals does Pinterest generate?
In an interview with Hunch co-founder and investor Chris Dixon at SXSW today, it was remarkable how often the conversation hit upon ways that Pinterest bucked Silicon Valley’s conventional wisdom. And yet these days, the visual social curation service is one of the fastest growing and most influential of start-ups.
David Carr, media reporter for The New York Times, wrote an article on Monday about a group of editors who plan to establish guidelines for ethical aggregation and blogging and another journalism duo who have created symbols they call the Curator’s Code.
PayPal is expected to launch a mobile payment dongle that would allow small businesses to process credit card transactions with a smartphone, according to a GigaOm report.
Buying someone a drink in person is a nice gesture, but buying someone a drink via Twitter is, well, not something you do often. Online networking app Tweet-A-Beer hopes to change that and make paying for other Twitter users’ drinks more of a habit.
A CFO won't make decisions without reliable metrics based on time-tested performance indicators. So why do so many sane, rational marketers think they'll get a pass when it comes to social media?
Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all.
Brands have historically paid for media to deliver their messages. But now, those brands are becoming the media, attracting their own audiences. And not just within social networks, but through their own online publications. This new strategy is known as content marketing, and it has been embraced by leading brands like American Express, IBM, and General Mills, with more joining the ranks every day.
One Romanian man's tribute to the end of the space shuttle era may leave you slightly misty-eyed.
Have you heard of Pinterest? It’s a (relatively) new social site where users share — or “pin” – visual content. Brands such as GE, HGTV and Martha Stewart Living have made deft use of Pinterest already. As a marketer, you should be too.
Attention all those who like to gripe about lousy customer service and companies (I'm looking at you AT&T and airlines everywhere) that tend to provide it: there's a new place for people to get their complaints heard, and it means business. The site is called Gripevine, and it's more than a platform like Facebook and Twitter on which frustrated customers can broadcast their complaints and hope for a response.
The New York Times' Facebook Timeline goes all the way back to 1851, and it's filled with some choice photos and milestones from the paper's history. It also tells the story of how technology changed the business of keeping you informed.
Pinterest hasn’t just become a significant source of referral traffic for retailers; it’s also becoming a top traffic driver for women’s lifestyle, home decor and cooking magazines, some of which are seeing bigger referral numbers from the image-collecting service than from major portals like Facebook and Yahoo.
"People are 'Fancy-ing' what they like, forming communities around these products or experiences, and now we allow merchants and brands to come in and fill that interest and demand in real-time, which no one is doing," says founder Joseph Einhorn.
A Bloomberg report this weekend pointed out that Gap, J.C. Penney, Nordstrom and GameStop have all opened and closed shops on Facebook within the past year — undermining expectations that the social network will become a major revenue driver for retailers over the next decade.
While some may pronounce that Facebook is all the social we’d ever need, users clearly haven’t gotten the memo. Instead, users are rapidly adopting new interest-based social networks such as Pinterest, Instagram, Thumb, Foodspotting, and even the very new Fitocracy.
Is now a good time to have a Jerry Maguire moment? To refresh your memory, the story goes when a sports agent has a moral epiphany and is fired for expressing it, he decides to put his new philosophy to the test as an independent with the only athlete who stays with him. We say people matter, do we mean it?
Jeremy Levine, who led Bessemer's investment, tells us about all the ways Pinterest can make money, why it's not thinking about that right now, and why the company is more like Google than you might imagine.
NBC Universal's broadcasts of the Olympics from London this summer will be filled with the usual athletic contests: synchronized swimming, basketball and canoe sprinting, among others. Behind the scenes, however, NBC will engage in a different sort of game: tablet counting. Mindful that audiences are no longer relying solely on TV to get all their video content, NBC Universal will use the Olympics to set up a system that purports to count viewers across all the different ways they now watch their shows.
Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. They get it. They live it. And to them, it's ridiculously obvious. But too many major companies — Bank of America, Sony, Gap, Yahoo, Nokia — that need to get it, don't.
There’s a new movement underway. If you haven’t come across Pinterest yet, you soon will do. It’s a new virtual pinboard site that everyone’s talking about. It allows you to easily share visual things you’ve discovered online with your followers. You simply browse the web, spot something that inspires you and ‘pin’ it onto one of your boards. It’s as simple as that.
The 54th Annual Grammy Awards was a huge hit across social, digital and broadcast platforms. Excitement for the return of Adele, as well as the tribute to the late Whitney Houston kept viewers engaged online and off. CBS reported that 39.9 million viewers tuned in to Sunday’s award show, the second-largest Grammy audience ever and the best ratings since 1984.
It’s no mystery that the area with the most important long-term implications for an organization is recruiting and staffing employees. One of the biggest and oldest problems for companies revolves around acquiring a talented and creative team — and digital gives the old, traditional methods a new spin.
Even if you haven’t ever visited popular visual bookmarking site Pinterest, you might recognize its design elements — which have been popping up everywhere since the startup burst onto the mainstream scene in 2011. The site doesn’t use traditional web building blocks.
The Supreme Court in the United Kingdom announced this week that it would accept freedom of information (FOI) requests (used by the public and media to ask for access to government documents) via Twitter after launching its own account. The social network could possibly become a new tool for legal and government institutions who choose to join.
Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use Pinterest to communicate through vibrant images and share their personal interests.
Darling social media site Pinterest is taking heat after being revealed to have made a practice of embedding tracking code into links users post on their “boards” to generate revenue.
Bitly shortens URLs on web services like Twitter where space is at a premium. But nowadays, it’s also offering software for big businesses: Bitly Enterprise. With the help of the Kalman Filter, this software identifies which of your shortened URLs are generating the most interest amidst the sea of noise that is the internet. It’s not unlike locking onto a Soviet helicopter simply by turning your head.
We spoke with Colin Westcott-Pitt, VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale at Heineken USA, about what’s keeping the Most Interesting Man in the World campaign successful. Delivering consumer craving content and utilizing Facebook as both a research tool and a marketing channel is making Dos Equis a category leader.
The BBC, Sky News and CNN are trying to figure out how to make Twitter play nicely with traditional newsrooms. Sky News and the BBC released new social media guidelines this week, while CNN has suspended an analyst for controversial tweets.
You may have noticed something was missing throughout the nation's most social sporting event of the year. The Super Bowl in-game broadcast had zero social media TV integration. With more than a billion people on Facebook and Twitter alone, many of them watching the game, this was a missed opportunity. Why did NBC and the NFL miss the boat?
Because you work in advertising or media, a little more is expected of you when it comes to Super Bowl advertising knowledge. It's not enough to mindlessly chuckle along with the masses at the CareerBuilder monkeys or Volkswagen's body-image-obsessed canine. You need to be able drop some serious knowledge on this, advertising's biggest day, whilst juggling a microbrew and a plate of nachos.
At first glance, it would seem that the new generation of product-bookmarking sites such as Pinterest and Svpply are nothing more than new tools to feed the consumer machine, driving us to buy more stuff. But, counterintuitively, my experience with these services is that they actually help me cut my consumption and to direct my money at goods that more closely align with my values.
Companies like Apple, Facebook, Google, and many other digital platforms and services have created a new, virtual public sphere that is largely shaped, built, owned, and operated by private companies. These companies now mediate human relationships of all kinds, including the relationship between citizens and governments. They exercise a new layer of sovereignty over what we can and cannot do with our digital lives, on top of and across the sovereignty of governments. Sometimes—as with the Arab spring—these corporate-run global platforms can help empower citizens to challenge their governments. But at other times, they can constrain our freedom in insidious ways, sometimes in cooperation with governments and sometimes independently. The result is certainly not as rosy as Apple’s marketing department would have us believe.
There are many people who have gifts for selecting the best items, and helping you buy wisely. This has always been a hot trend. Reviews have an impact on buying behaviors. Aside from trying to game or buy reviews, which I don't recommend, how can you find what really affects behavior? Social influences is part of that. Which is why tools that allow people to display what they read, listen to, and buy are making such strong inroads. For example, my boards on Pinterest are a mix of things I have done, and things I might like to do.
The country's biggest newspapers are taking different tacks on social media. The New York Times recently dissolved its social media editor post after less than two years, while USA Today simultaneously appointed its first social media editor and The Wall Street Journal continues to plug ahead with an outreach editor who's been in place for a year. All three are trying to answer the same questions facing newsrooms everywhere: Should social media belong to a designated editor, to the whole staff or both?
I'll make it really simple for you to see the difference. Fundamentally, this is a conversation about putting the human being first or putting the brand/idea first.
The future of social media in journalism will see the death of “social media.” That is, all media as we know it today will become social, and feature a social component to one extent or another. After all, much of the web experience, particularly in the way we consume content, is becoming social and personalized. But more importantly, these social tools are inspiring readers to become citizen journalists by enabling them to easily publish and share information on a greater scale. The future journalist will be more embedded with the community than ever, and news outlets will build their newsrooms to focus on utilizing the community and enabling its members to be enrolled as correspondents. Bloggers will no longer be just bloggers, but be relied upon as more credible sources. Here are some trends we are noticing, and we would love to hear your thoughts and observations in the comments below.
Now, even on the Internet, it is not what you know but who you know. After a decade when search engines ruled supreme — tapping billions of Web pages to answer every conceivable query — many people now prefer getting their online information the old-fashioned way: by yakking across the fence. Turning to friends is the new rage in the Web world, extending far beyond established social networking sites and setting off a rush among Web companies looking for ways to help people capitalize on the wisdom of their social circles — and to make some money in the process.
The world of search is changing before our eyes - from one where there is one right answer for all people at a specific instant to another where an answer to one's query can differ based on who they are, their social graph, their location, or even the time of day. No matter how fantastic the algorithms, combined with measured human editing, the assumption that there are "correct" responses to single word queries or short phrases for all is practically gone. That's why users are increasingly using multiple search terms in their queries, and modifying the searches until they find a satisfactory result. Pile on the conundrum of how to approach the world of real-time, social feedback, and geolocation, and a simple If A then B problem starts to look a lot more like calculus.
What’s the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass the time at work? With social media. With so many studies highlighting ever-accelerating social media usage rates, the conclusion is obvious — social media is everywhere. What follows are five of the hottest social media trends right now. Each are influencing our social, online and mobile behaviors in significant ways.
A recent post by Gareth Kay (of Goodby’s Brand Strategy discipline) turned our attention to a presentation he made at Boulder Digital Works on crafting a creative brief for the post-digital age. Kay begins by taking a (somehow comical) look at creative brief templates of yore (1992), which mostly all addressed a very common set of elements: a problem to be solved by advertising, consumers to ‘target’, a message to tell them, reasons to believe, and tone of voice. Needless to say that there is a continually expanding set of technology devices and platforms – and respective user interfaces – available in our current culture: from mobile to social media, to desktop and mobile video and others. Their impact includes facilitating a more participatory culture, making us more social, contributing to a more fragmented media landscape and leaving us ‘always on’ and conscious/communicative of our location; these factors need to be considered within an informed creative brief.
Pulse is teaming up with Posterous to create a simple way for users to create their own “Pulses.” What this means is that they can with one tap add any article to their own Pulse — thus making any user an aggregator of news. Posterous comes in because each of these Pulse items are transfered to a free blog which is automatically created for you. “This blog will post the articles you have picked, hence enabling you to share this even with friends who don’t have Pulse,” Alphonso Labs co-founder Akshay Kothari says. But if your friends are using Pulse, there will be an easy way for them to subscribe to your Pulses, simply by searching for their name or username.
That’s what Fake does best: Tend social sparks until they ignite and become full-fledged communities. Connecting people to one another is not just Fake’s hobby — she has made it her career. As the cofounder of Flickr, the landmark photography site, Fake provided a place for shutterbugs to share their work; they have uploaded more than 4 billion pictures. It was a seminal service that helped launch the era of user-generated content, spurring entrepreneurs to build Web sites and businesses based on volunteer contributions.
We've reported on Pepsi's consumer-focused activities, in particular the Pepsi Refresh Project, as part of its effort to use social media to engage and empower consumers. Now Pepsi is gaining recognition for outstanding corporate social responsibility (CSR) by using its Refresh Project—which has funded a variety of philanthropic projects, including care packages (see above) for U.S. troops—to help areas affected by the Gulf oil spill. Pepsi's "Do Good for the Gulf" Refresh campaign has pledged $1.3 million to ideas submitted by consumers that could "refresh the communities of the Gulf states." Pepsi invited the public to submit ideas through July 16. Starting August 2, consumers can vote on the ideas they like best. Finalists will be announced on September 2, and grants will be awarded on September 22. Some efforts to associate a brand with a major disaster could be seen as cynical, but this initiative is being hailed by industry experts.
General Electric has launched a private online community for its global network of 5,000 marketers. An intramural social networking platform called MarkNet, the program is designed to connect marketers from different GE divisions who normally wouldn't speak to each other because they belong to different marketing silos.
It wasn't a multi-million dollar television campaign for a Fortune 50 company, nor was it a digital media program for some new-age service. Instead, the Grand Effie award was given to the Detroit Public Schools (DPS) for a very simple, and cost-efficient word-of-mouth program to encourage student enrollment. Here's what they did.
Sometimes Google takes a break from its mission of organizing all the world's information and decides to embark upon an artsy project that encapsulates...organizing all the world's information. Late on Tuesday, the search giant posted an entry to the Official Google Blog announcing the creation of "Life In A Day," a film project that solicits video submissions from YouTube users around the world--the criteria is that they must capture some kind of moment filmed on July 24.
Every time you navigate from website to website, or video to video, you’re driven by the experience. And yet, when we share content online — whether it’s scrolling through a Flickr photostream from your friend’s wedding, or a live-streaming video — we are often left feeling that something is missing; that for all of the attention on social networking, there are few social media experiences that match the fun of hanging out together with friends in person. The old debate about what is more valuable — content or distribution — doesn’t capture the whole picture because it’s the user experience that counts. It’s pretty clear now that social interaction is a key factor in driving “stickiness.” We want to socialize, interact and engage around content. So why has this type of interaction been missing from most digital media experiences? One way to look at this is through the lens of the music industry.
How can businesses engage interactively with their customers in a way that will cement brand affinity and drive behavior, such as changing how a brand is experienced, shifting existing customer perceptions, or engaging new audiences? In the design industry, "interactive" is often a misnomer for "digital" or "Web," but the most fundamental interactive experience is a dialog.
Striving to do more good is associated with greater profitability, equity and asset returns, and shareholder value creation. But that's still not good enough. Today, the bar is being raised: success is itself changing. Those are yesterday's metrics of success — more importantly, maximizing good lets companies outperform on tomorrow's measures of success.
It has never been more important to turn your brand into a service. Jaded, time-poor, pragmatic consumers yearn for service and care, while the mobile online revolution (it's finally, truly here!) makes it possible to offer uber-relevant services to consumers anywhere, anytime. Basically, if you're going to embrace one big consumer trend this year, please let it be BRAND BUTLERS!
Content doesn’t make something viral; people are the primary source of powering social objects across the attention nodes that connect the human network. Despite what appears commonsensical, we’re surprised when our brainchild doesn’t attract the views, attention, and circulation we believe it deserves. The reality of social media is this, in the attention economy, information isn’t randomly discovered and broadly disseminated. It is strategically positioned to either appear when someone searches for a related keyword or it’s presented to someone manually and deliberately.
Experience is subjective, and therefore cannot be designed in quite the same way that a physical product can. However, that doesn’t mean we can’t design the framework within which people experience our product/service. If we succeed, then great experiences will be a common occurrence.
In the increasingly brutal book wars, Borders Group Inc. is learning what coffeehouses long have known: Encourage shoppers to think of you as a home away from home and they'll spend more, maybe even become regulars. To spur that feeling, Borders quietly unveiled a program late last month that invites book club groups to convene at its cafe spaces instead of in club members' homes. The step is geared toward helping the money-losing bookstore chain drum up sales and reshape itself into a local gathering place instead of a faceless superstore.
MSN on Tuesday officially debuted its refurbished home page, with a greater focus on Bing-powered search, local content, in-line video, and top social networks. "This marks the beginning of the ramp-out over the next couple weeks of our new home page here in the U.S.," said Erik Jorgensen, ccorporate vice president at MSN. The new site, which went live in beta form last November, also includes a new MSN Local Edition, which will exist as a stand-alone Web site, but will feature prominently on the relaunched MSN home page.
On the surface it may appear that Google simply created Buzz as a social network add-on for Gmail. But in reality the Mountain View, Calif. search engine launched the beginning of a hub that could eventually connect to forums, third-party PC and mobile applications, as well as other social sites. Google recognizes the need to allow data and people to seamlessly travel between portals and Web sites. Gmail Buzz users will get a better picture of that soon.
I believe strongly that, rather than business injecting business values onto our communities to business ends, we really need to turn the tides and teach business how to espouse human values again…or as Gary Hamel writes in his excellent column, put soul back into business. It is human beings, after all, that are necessary to the success of any business (whether employees or customers).
Who knew that Boomers were such media-hungry digital infovores? New research on the media use habits of the age 45 to 54 consumer demographic by the CRE Mapping Study shows that they consume more TV and more Internet media than any other cohort.
Google Buzz, Google's new social networking service announced this week, isn't particularly original. Just like Facebook and Twitter, it lets you share links, updates and media with friends. Even so, it'll probably be a moderate success.
Google has a problem. Despite having their hands in just about everything online, they’ve never been able to tackle what is a key part of the fabric of the web: social. Yes, they have Orkut and OpenSocial, but no one actually uses them. Okay, some people use them, but not in the meaningful social ways that people use Facebook or even Twitter. Today, Google may have just solved their social problem. Google Buzz is easily the company’s boldest attempt yet to build a social network. Imagine taking elements of Twitter, Yammer, Foursquare, Yelp, and other social services, and shoving them together into one package. Now imagine covering that package in a layer that looks a lot like FriendFeed. Now imagine shoving that package inside of Gmail. That’s Buzz. If Google Wave is the future, Google Buzz is the present.
Today, as the globe struggles with an historic economic decline, it's time for a new revolution. I'd like to advance a hypothesis: Today's great competitive challenge isn't going from Good to Great. For people, companies, and countries, it's going from great to good.
Ads for social advocacy issues planned for the Super Bowl are generating more marketing buzz than traditional brands in the lead up to the game, according to an analysis released today by The Nielsen Company. Ads for the pro-life organization “Focus on the Family” featuring college football star Tim Tebow and gay dating site ManCrunch earned some of the most pre-game buzz for their controversial subject matters.
SlideShare, the “YouTube for presentations,” has been steadily ramping up its offerings for business users. Last year, the startup unveiled two premium services for businesses, LeadShare and AdShare. SlideShare lets anyone share presentations and also serves as a social discovery platform for users to find relevant content and connect with other members who share similar interests. Today, the startup is launching another business-friendly offering, branded channels.
Have you heard this statement before? In 2010, who believes that organizations can succeed without marketing? Well, let me share who says this statement a lot – nonprofit professionals. And do you know why? If you have ever made a donation to a charity or volunteered for a nonprofit, you’ll want to hear what author and Harvard Business Review blogger Dan Pallotta has to say. I heard him speak recently and he turns this sector on its heels.
What will the future of social networking look like? Imagine this: your digital video recorder automatically copies a television show that several of your friends were talking about on a social network before the show went on air. Or this: you get into your car, switch on its navigation system and ask it to guide you to a friend’s house. As you pull out of the driveway, the network to which you both belong automatically alerts her that you are on your way. And this: as you are buying a pair of running shoes that you think one of your friends might be interested in, you can send a picture to their network page with a couple of clicks on a keypad next to the checkout counter.
Good friend Stowe Boyd recently shared a quote by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.” Indeed, quite simply many of us live life allowing specific, trusted individuals to know us in one or more of our personae. Our moral compass as well as outside influences affect how we balance our three lives. The size and permeability of our personal dividers vary in the separation of each life and resemble doors that open and close based on our desires. We nurture each individually with slight coalescence, but concentrate on the establishment of a distinct ecosystem for cultivating and grooming who we are in public, private, and in secret.
The great and good from the world of social media met Wednesday at Davos and agreed their medium still hasn't reached its full potential, with one speaker joking that the really cool stuff wouldn't happen "until we're dead." This is a frightening prospect when one considers how much our digital and real lives have blurred already. Seven of the 15 most trafficked Web sites in the world are social sites, according to George Colony of Forrester Research, a technology specialist.
It's a simple formula: Recession requires more tactical spending. This year's budget = + online spend + social activity + lead generation campaigns - brand investment. When the dollars get tight, spend shifts to more tangible, less expensive marketing programs with the promise of shorter-term returns (or at least lower costs). Not that there's anything wrong with saving a few bucks wherever you can get the job done more efficiently. But when saving money becomes the goal instead of a guideline, something big always suffers -- and it's usually the brand.
As savvy marketers look to meet the needs of an increasingly mobile and social customer, the marketers that will be successful are those that adapt their strategies to align with shifting online trends. The adoption of new online marketing techniques will also be paramount to keeping a competitive edge and ensuring ROI. At Lyris, we have identified five trends likely to impact online marketing ROI in 2010.
In the early days of the Web, when I worked at HotWired, I thought mainly about the new. We were of the future, those of us in that San Francisco loft, champions of new media, new tools, new thinking. But lately, I've been thinking more about the old — about those aspects of human character and cognition that remain unchanged by time and technology. Over the past two decades, I've watched as the Internet changed the way we think and changed the way we live. But it hasn't changed us fundamentally. In fact, it may be returning us to the intensely social animals we evolved to be.
I can remember when I first thought seriously about Twitter. Last March, I was at the SXSW conference, a conclave in Austin, Tex., where technology, media and music are mashed up and re-imagined, and, not so coincidentally, where Twitter first rolled out in 2007. As someone who was oversubscribed on Facebook, overwhelmed by the computer-generated RSS feeds of news that came flying at me, and swamped by incoming e-mail messages, the last thing I wanted was one more Web-borne intrusion into my life.
The banking industry is missing out on a huge opportunity to transform itself from a transactional model to an engagement model. Banks make money on our deposits, our transactions and lending us money. The economic models for banks are old and subsequently there is little differential from one bank to another. The customer experience is largely the same and yet bank after bank uses the tag line “relationship banking.” Bank relations do matter just like any organization selling products and services. But the intent of relations is changing and so must the banking industry. Think about the image we have of banks: a brick building we rarely go into with people behind a counter and the manager sitting in an office with plush furniture. What do these people do? Nothing more than manage transactions and the more they manage the more they make.
Some things amaze me, like this year's social media and content marketing predictions list. What does one sent email and two tweets equal? Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media. No kidding! Just check out this list below.
Social media is evolving quickly. What are the three trends on the horizon that business leaders absolutely must keep up with?
This time last year, I wrote about the 10 ways social media will change 2009, and while all predictions have materialized or are on their way, it has only become clear in recent months how significant of a change we've seen this year. 2009 will go down as the year in which the shroud of uncertainty was lifted off of social media and mainstream adoption began at the speed of light. Barack Obama's campaign proved that social media can mobilize millions into action, and Iran's election protests demonstrated its importance to the freedom of speech.
Welcome to The Big Money Facebook 50, a ranking of the brands that are currently making the best use of Facebook. Various metrics—including fan numbers, page growth, frequency of updates, creativity as determined by a panel of judges, and fan engagement—were factored into each page’s score and ultimate rank on the list.
I believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This is the credo I live by and something that has only been reinforced as part of my daily regiment, online and in the real world. Paying it forward and paying it back is the balladry of reciprocity, the undercurrent of social media and the currency of the social economy. The words, “what comes around goes around” and the overall spirit of karma reminds us that there may be personal rewards and satisfaction for helping and contributing more than we take away from our environment. In sociology, this form of alternative giving is referred to as “generalized reciprocity” or “generalized exchange.” In the same vein, the idea of giving something to one person by paying another is credited to Benjamin Franklin, which would ultimately serve as the defining foundation to “Pay it forward.”
Prior to keynoting the PACA conference in Miami, Maria Kessler, president of the PACA Association, asked me if I had read a recent post by Fred Wilson entitled “The Golden Triangle.” We were deep in conversation as I was seeking an alternate title for my next book that identifies the divide between brands, information, and consumers and how we can, as social architects and engineers, build the bridges between people, contextual relationships, and technology. While “The Golden Triangle” isn’t a contender for the name of the next book, it did get me thinking. In his brief, but thought-provoking article, Wilson identified the state of engagement, connectivity and interaction. And through a collaborative conversation in the comments thread, new opportunities for future innovation also surfaced.
Many companies are entering the social/green/community space, with hopes of impressing customers, yet despite their best intentions, they could come across as unauthentic, and be damaging their own brand. Companies should first take a self-assessment of their brand to see if they’re ready before they decide to enter the social space. Companies should first assess their culture and ask: * Is the company ready to talk about the good –and bad– with the market? * Is the internal culture ready to embrace customers on their own terms? * Is the culture ready to make changes based on the request of customers? Launching a corporate blog is easy, a Twitter account even easier, yet if companies culture doesn’t match the values they’re telling the market, they risk brand damage through reduced credibility.
Social networking is one of the fastest-growing activities among mobile users around the world. And as one of the primary ways mobile users communicate with one another, it is proving a significant driver of Internet usage on mobile devices. eMarketer predicts the number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013, representing 43% of global mobile Internet users. In the US, mobile social networkers will total 56.2 million by 2013, accounting for 45% of the mobile Internet user population.
Today our social rules seem to have been overloaded by our always on, always connected culture. Behaviours developed for the industrial age simply cannot cope with the new possibilities for information sharing.
Companies approach social in one of two ways: The first way, companies experiment with little order or goals, the second way, companies have clear goals and intend to invest in a deeper relationship.
Not content with bringing socialism to its boardroom, Flip cams to the family room, and comedic product placements to the nation's TV screens, Cisco has just unveiled a set of Web-based communication products that could put the San Jose company into direct competition with both Google and Microsoft. Its entry into two new markets--hosted email and enterprise social software--is, says Cisco, part of a push to make business more people-centric than document-centric. This move signals a major shift for a company that is best known as the Internet's plumber (the Internet's backbone if you prefer). Along with a cloud-based mail system, WebEx Mail, the company is introducing a social video system, called Cisco Show and Share. According to the PR blurb, it "helps organizations create and manage highly secure video communities to share ideas and expertise, optimize global video collaboration, and personalize the connection between customers, employees and students with user-generated content." Also on its way is the Cisco Enterprise Collaboration Platform, a cross between a corporate directory with social networking capabilities.
For years, the premise has been widely accepted as some great truth handed down from the mountain of academia, etched on a silicon tablet: Our modern tools of technology are isolating us from one another. Think: the guy in his basement in boxer shorts hanging out online with other strangers passing in the cybernight. Now, a new study released Wednesday suggests that rather than push us apart, these tech tools may actually help pull us together. The millions of Americans who have embraced social-networking sites such as Facebook and Twitter might not be surprised by the new findings from the Pew Internet & American Life Project, showing that Web and cell-phone users tend to have larger and more diverse networks of close confidantes than those who do not use the Web or cell phones.
To combat a slow sales forecast, many online retailers will be looking to boost their digital presence this holiday season, per Shop.org's annual eHoliday Study conducted by BIGresearch. A majority (60.3 percent) of retailers have already made enhancements this year to their Facebook pages, as well as Twitter pages (58.7 percent). Another 65.5 percent have incorporated updates to their blogs and RSS feeds.
The proliferation of mobile technology and the rapid integration of both access to the web and access to our social graph via our mobile device demands that we begin to design experiences that were previously thought of as "off line" to spread online. Digital technology, and the role that it plays in our lives, has evolved dramatically over the past 10 years. Think about how constantly we now rely on digital technology to communicate with each other, to get information, to entertain ourselves, to organize collective action, and to document our lives. Now think about how many of those experiences now take place within the context of your social graph, within the context of the aggregate of all of your digital relationships. Every digital experience we have now is connected to our digital relationships.
In 2009 we saw exponential growth of social media. According to Nielson Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year?
CNN.com on Monday unveils a major overhaul designed to make the site more visual, socially oriented and content rich. Using language such as “reiminaging” “beautiful” and “visually arresting,” CNN.com svp and general manager K.C. Estenson presented the new look to reporters and advertisers during a press event held at Time Warner Center on Thursday night. “This is a revolution for us,” he said. To date, CNN has been a “largely text-driven site” that in the eyes of consumers is “a machine that spits out breaking news. We challenged ourselves to change,” he said.
Jeff Smith is a diligent social-networking user, but he doesn't own a PC. "I prefer a cellphone and a service for a cellphone," says Smith, 40, a postal worker in Detroit who served as an Army Ranger in Desert Storm and Somalia. For about a year, Smith has used MocoSpace (for "mobile community space") to chat, meet people, search the Web and play games. "Anything else feels like too much." The majority of people who participate on social networks do so from their PCs. Yet a growing number — many of whom can't afford a PC or would rather not use one — are using mobile devices to tell their friends where they are and what they're up to and for sharing pictures.
We've known for months that bookseller and publisher B&N had an e-reader on the works, and last week's color e-ink rumor really stirred things up--it would be a feature beating all other available or due-soon e-readers, including Amazon's Kindle. That excitement was abruptly quashed by B&N itself, which flatly denied a color e-reader was coming. But now that Gizmodo's secured some photos, renderings and details via a "source from within" the company, it seems that B&N was telling a half-truth. The device (which may, or may not, be named the eBook) has not one screen, but two: A standard daylight-viewable e-ink unit, and a neat full-width, multitouch, full-color LCD one.
Health care is a personal issue that has become wholly public--as the national debate over reforming our system makes painfully clear. But what's often lost in the gun-toting Town Hall debates about the issue is a clear vision about how medicine could work in the future. In this feature article, frog design uses its people-centered design discipline to show how elegant health and life science technology solutions will one day become a natural part of our behavior and lifestyle. What you see here is the result of frog's ongoing collaboration with health-care providers, insurers, employers, consumers, governments, and technology companies.
Having just returned from vacation, (hence the break from blogging) I had the distinct pleasure of keynoting Silicon Valley AMA last night at Cisco’s Telepresence suites in Santa Clara. In my opening keynote, I had a specific message to marketing leaders in the valley to think holistic about social. I outlined some of the major impacts to other departments beyond marketing.
If you’re reading this, then social media is a part of your life, just like the juice you steal through the wall socket at the local cafe. Your very lifestyle, and odds are your profession, depend on it. You might think you know how it works, because you work on it all the time. You test, tinker, and tweak it. You profess, pitch, and present it. Your social media is always on, and you’re always on it. But to really know what it means to you, you would have to turn it off. And I suspect it wouldn’t take long before you realized how deeply embedded it had become in even the most banal habits of your daily routine. Which is why, when it comes to social media, usability only scratches the surface. Sociability is where it’s really at. Sociability, in which the emphasis is on the social over use and utility, is equivalent of usability for the social web.
In my opinion, online social networks have three distinguishing features: 1) They have profiles that enable people to express their identity 2) Ability for people to connect to these profiles 3) To be successful, there’s a greater value created by a group of people sharing than as individuals who do not. This week, Facebook announced it has ballooned to 300 million users, far more than MySpace and certainly Twitter. Yet, I want to assert that Facebook isn’t the largest social network, email is.
Last week, I had the pleasure of spending a few days of downtime in Vermont (with my family), and one of the must-sees in that state is, by all accounts, the Ben & Jerry ice cream headquarters. So we went. And it was a great display of powerful branding in action. Ben & Jerry's grew from a quirky little local ice cream shop to a global brand with a dedicated following, all because a couple of guys (yes, Ben and Jerry) decided to start a business based on a $5 correspondence course on making ice cream. The tour was lighthearted and informative, and very much in line with the fun approach Ben & Jerry's takes to branding.
Facebook used Nokia World, the mobile conference taking place now in Stuttgart Germany, to make a major announcement about the expansion of their Facebook Connect platform. According to Henri Moissinac, head of Facebook's mobile operations, the company is launching a new program called "Facebook Connect For Mobile Web." The Connect platform, which originally launched in 2008, is already available for traditional websites as well as Apple's iPhone. With this update, it can now exist for any mobile platform, too.
Championing a future where the dissemination of news is less about distribution deals and more about sharing stories among friends and colleagues, news aggregator The Huffington Post has partnered with Facebook to launch HuffPost Social News. The new platform will allow HuffPo users to interact with their Facebook friends.
Lately I've been paying closer attention to how people use social media. Not just their usage of the tools, but how they use the tools to interact with other people. What I'm noticing, and surprisingly this comes from the so-called 'experts' as well, is that many people can be decidedly anti-social in the way they use social media. I've seen company representatives get snippy and angry if they are challenged even mildly in blog comments. People on Twitter that speak in statements, that actually discourages interaction. Of course there's always no shortage of people that promote themselves and their companies, but never anyone else.
Protecting the natural environment isn’t the whole story: companies must consider their social, economic, and cultural impact as well. Of the world’s 100 largest economic entities, 63 are corporations, not countries. Great power creates great expectations: society increasingly holds global businesses accountable as the only institutions strong enough to meet the huge long-term challenges facing our planet. Coming to grips with them is more than a corporate responsibility. It’s essential for corporate survival.
When motion pictures were invented at the end of the 19th century, most films were shorter than a minute, because of the limitations of technology. A little more than a hundred years later when Web videos were introduced, they were also cut short, but for social as well as technical reasons.
We are now seeing conferences dedicated solely to Twitter—the latest was Jeff Pulver's 140Char held in NYC. Like many others who were not at the event, I was able to attend virtually through following tweets. After a while I thought to myself—wait a minute, we're still just talking about "social media" in silos. What about the bigger picture? And what do you ask is the big picture?
It soon will be - if it not already is - known as the Twitter revolution in Iran. But I’ll think of it as the API revolution. For it’s Twitter’s architecture - which enables anyone to create applications that call and feed into it - that makes it all but impervious from blocking by tyrants’ censors. Twitter is not a site or a blog at an address. You don’t have to go to it. It can come to you.
Founded in late 2004, social news site Digg helped define Web 2.0 at the outset and made a celebrity of co-founder Kevin Rose. It has inspired a host of imitators and quite a lot of speculation over when or how it would become profitable and if or when it would be acquired. Now the site is launching Digg Ads, its bid to move away from static banners and apply the social nature of the site to advertising.
When the Facebook Platform was launched in 2006, it immediately became a hot property as thousands of eager developers rushed to launch the next great Facebook application. A few brands made the early leap as well, with some successes and a few total failures. It quickly became clear that if brands were to succeed on Platform, their applications would have to provide value, and not use Facebook as just another medium to push advertising messaging.
Traditional search engines like Google excel at finding objective information in the vast network of pages on the web, but what about when you want a local restaurant recommendation? Going far beyond general reviews or even those of twinsumers with similar tastes is a new search site that aims to get more personally relevant by asking your own extended network of friends.
I'm doing a project on the future of food, fitness, sociality and spirituality in America. This morning, I interviewed a planner in the ad biz. We were yakking away on the phone and towards the end of the hour, I noticed something odd. The planner was giving me credit for her ideas. And I was giving her credit for my ideas. You know, the way people do. "I think you're on to something there." "Well, as you say, the thing that matters here is ..." "I loved that thing you said about ..." We were using these stock phrases of acknowledgment...except we were actually referencing our own ideas. We were swapping credit.
“You are not taught design thinking at university, and you are not taught social science in design school, so the designer and the social scientist need each other to come up with good results,” said Filip Lau, a partner of ReD. “Designers have a more holistic world view, and context has a higher priority. But I guess the most important contribution they make is in creating solutions. Designers are taught to create, and social scientists to criticize what already exists. When we need to go from ‘insight’ to ‘solution,’ designers are indispensable.”
Pick up any of the trade papers or read any of the marketing blogs recently and you’re likely to notice Amara’s law at work: “we invariably overestimate the short-term impact of new technologies while underestimating their long-term effects”. We read a lot about the rush to do something ‘on’ the next tech phenomenon - do something on Facebook, have a presence on Twitter or (yes, still) launch a viral marketing campaign. But there is precious little conversation about the impact technology is having long-term on culture, and how this might challenge some of the assumptions we have built marketing programs on for the last few decades.
"As we move from the era of computing into the era of the Internet, we no longer need to worry about computer-human interaction." Joel Spolsky told a group of programmers at Google last month. "What we do have to think about [in the era of social networking] is human to human interaction," he said. And according to Spolsky, to do that, you have to think as an anthropologist does.
Much has been made of savvy marketers using "crowdsourcing" to connect their brands with customers, and plenty of pixels have been published on the success of crowdsourced programs like Dell's IdeaStorm, Starbucks' MyStarbucksIdea, The Netflix Prize and Lego's invite-only community. But quite recently a much different discussion has emerged, as crowdsourcing is starting to change the very way we think about creativity, both online and off.
Human beings are social animals; we devote a significant portion of our brain just to dealing with interactions with other humans. It should come as no surprise, then, that social Web technologies have a complex relationship with brain function.
Online shopping is about to get social. For years retailers have struggled to improve their online experience, but shopping online is still a solo endeavor, devoid of the interaction many consumers seek. Groups of women aren't often found huddled around computer monitors for a shopping trip, after all. Without that interaction and purchase validation, shoppers, plagued by indecision, often abandon retailers' sites, said Andy Lloyd, CEO of Fluid, a San Francisco-based interactive agency.
For marketers and publishers of the social Web, design matters. Creative matters. Ideas matter. It is true that properly utilized data can drive better decision making, but it is also true that all the data in the world doesn't create innovation without interpretation, and data doesn't always lead to great design (especially when the data is about the wrong thing -- clicks, anyone?).
Recently, P&G got a number of agency people, media executives and others to Cincinnati to perform a Digital Hack Night. The idea was to use social media to get people to buy Tide t-shirts via tweets, hash tags, and other digital means with some of the proceeds going to Feed America. P&G brand managers with Deb Schultz acting as "social web sherpa" and various consultants and agency people tapped into their social networks dived into a marketing exercise to experience social media at work.
We’ve all been there. Sifting through data and reports, posing scenarios, choreographing experiences in our heads, trying to make rational sense as to why consumers do what they do. The problem with these observations is that we rarely include all of the outside social factors that influence behaviors.
Google doesn’t care about social networking. But perhaps it should, since social-networking platforms are gradually making search less relevant.
The weekend's big news at South by Southwest: Facebook has launched Facebook Connect for iPhone apps.
My latest Adweek column is up and it's already getting its fair share of comments - with some particularly negative ones leveled at me. The piece is about where I think "social" media really fits and why - based on this assessment - I think it's a flawed strategy to charge a digital or PR agency with the AOR responsibilities associated with this imperative.
Google Reader users can now leave comments on shared items. Google has introduced it as a way to have a discussion with friends outside of a site's main commenting system, and specific just to that shared item and their group of contacts.
Search, and Google in particular, was the first true language of the Web. But I've often called it a toddler's language - intentional, but not fully voiced. This past few weeks folks are noticing an important trend - the share of traffic referred to their sites is shifting. Facebook (and for some, like this site, Twitter) is becoming a primary source of traffic. Why? Well, two big reasons. One, Facebook has metastasized to a size that rivals Google. And two, Facebook Connect has come into its own.
There is a quite battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers' social media efforts. With traditional media for delivering advertising declining in reach and effectiveness, and an even greater call for advertising efficiency in a down economy, becoming a marketer's social media AOR can be a huge win and provide a map to a much-needed new business model and revenue stream for agencies.
The term "personalization" often evokes bad memories and broken promises from the last technology boom, 10 years ago. You remember when the term was all the rage and marketers promised better customization and increased relevancy in their marketing messages? Well, marketers overpromised and underdelivered, and the idea of personalization revolutionizing the marketing industry just never materialized.
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.
Hollywood studios and tech companies are rolling out a host of innovations that will change the way we experience films at home and in theaters. They've already begun to serve up DVDs that let you chat with other people who are watching the same movie. They're also sprucing up theaters with crystal-clear screens and amenities like cozier seats and restaurant-quality food.